营销分析课程
营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具，这些工具支持数据解析和趋势可视化，使您能够在实际营销场景中应用自己的技能。
热门营销解析课程与认证
状态：免费试用Coursera
您将获得的技能: 数据驱动的决策制定, 项目管理, 跨职能合作, 沟通策略, 创新, 团队建设, 生成式 AI 代理, 团队管理, 市场运营, 营销管理, 领导力培养, 内容创作
您将获得的技能: Instagram, Facebook, Social Media Management, Social Media, Account Management, Social Media Marketing
状态：预览University of Illinois Urbana-Champaign
您将获得的技能: Marketing, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Product Development, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation
状态：免费试用Emory University
您将获得的技能: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Content Creation, ChatGPT, Marketing Effectiveness, Prompt Engineering, Legal Risk, Intellectual Property
状态：免费试用University of Colorado Boulder
您将获得的技能: Dashboard, Data Visualization Software, Tableau Software, Data Visualization, Interactive Data Visualization, Data Storytelling, Data Presentation, Data Analysis, Geospatial Mapping, Histogram, Advanced Analytics, Spatial Analysis, Scatter Plots, Data Science, Data Manipulation, Data Import/Export, Business Analytics, Marketing Analytics, Analytics, Forecasting
状态：免费试用Fundação Instituto de Administração
您将获得的技能: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience
状态：免费试用University of Illinois Urbana-Champaign
您将获得的技能: 消费者行为, 人力资源管理, 跨文化能力, 文化多样性, 协调, 组织结构, 品牌管理, 文化敏感性, 全球营销, 文化
University of Illinois at Urbana-Champaign
您将获得的技能: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
状态：免费试用ESSEC Business School
您将获得的技能: 数字化转型, 数据分析, 价值主张, 协商方法, 高级分析, 商业分析, 分析, 案例研究, 业务转型
状态：免费试用Fundação Instituto de Administração
您将获得的技能: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Performance Analysis, Performance Measurement, Marketing Automation, Customer experience improvement, Marketing Channel, A/B Testing, Automation
Pontificia Universidad Católica de Chile
您将获得的技能: Revenue Management, Customer Analysis, Descriptive Analytics, FinTech, Large Language Modeling, Model Evaluation, Database Design, Social Network Analysis, Spatial Data Analysis, Time Series Analysis and Forecasting, People Analytics, Predictive Analytics, Biostatistics, Social Determinants Of Health, Gerontology, Risk Analysis, Bayesian Statistics, Unsupervised Learning, Cloud Security, Regression Analysis
状态：免费试用University of California San Diego
您将获得的技能: 数据管理, 分布式计算, 图论, Algorithm, 网络分析, 大数据, 可扩展性, 计算平台, Query 语言, 数据库设计, 分析, 无监督学习
总之，以下是 10 最受欢迎的 marketing analytics 课程
- 营销团队的 GenAI: Coursera
- How to Create an Instagram Business Account: Coursera
- Marketing no mundo digital: University of Illinois Urbana-Champaign
- Generative AI in Marketing: Emory University
- Data Visualization & Analytics in Tableau: University of Colorado Boulder
- Comportamento e Marketing Digital: Fundação Instituto de Administração
- 全球营销：文化框架: University of Illinois Urbana-Champaign
- Business Analytics Graduate Certificate: University of Illinois at Urbana-Champaign
- 使用 ACCENTURE 进行商业分析的案例研究: ESSEC Business School
- Medindo o Marketing Digital: Fundação Instituto de Administração
