内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

您将获得的技能: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement
初级 · 课程 · 1-3 个月

Illinois Tech
您将获得的技能: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)
中级 · 课程 · 1-3 个月

Simplilearn
您将获得的技能: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Marketing, Performance marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Keyword Research, Target Audience, Bidding
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Planning, Business Marketing
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance
初级 · 课程 · 1-4 周

您将获得的技能: Instagram, Storytelling, Content Creation, Social Media Content, Photo/Video Production and Technology, Video Editing, Copywriting, Video Production, Photo Editing, Photography, Media Production, Social Media, Graphic and Visual Design, Writing
初级 · 课程 · 1-4 周

University of Illinois Urbana-Champaign
您将获得的技能: 管理, 内容营销, 数字资产, 内容性能分析, 目标受众, 营销策划, 数字内容, 网页内容, 内容管理, 旁听, 内容创作, 内容战略
初级 · 课程 · 1-3 个月
University of Pennsylvania
您将获得的技能: 客户洞察, 客户体验战略(CX), 品牌战略, 营销分析, 进入市场战略, 营销, 打造品牌, 营销策略与技巧, 战略营销, 消费者行为, 营销传播, 目标市场
混合 · 课程 · 1-3 个月


Coursera
您将获得的技能: 社交媒体内容, 文案写作, 生成式人工智能, 在线广告, 目标受众, Prompt Engineering, 博客, 内容创作, 营销心理学, 广告
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Social Media Content, Paid media, Digital Content, Marketing Strategies, Content Creation, Email Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Target Audience, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales
初级 · 课程 · 1-4 周

您将获得的技能: Content Performance Analysis, Microsoft Copilot, Content Marketing, Content Creation, Generative AI Agents, Ideation, AI Personalization, Social Media Content, Content Strategy, Brainstorming, Paid media, Search Engine Optimization
初级 · 课程 · 1-4 周