广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。
University of Illinois Urbana-Champaign
您将获得的技能: 数据叙事, 数据收集, 营销分析, 数字化营销, 分析, 在线广告, MarTech, 消费者行为, 营销, 信息隐私, 趋势分析, 营销策划, 欺诈检测, 数据分析, 商业分析, 网络分析, 案例研究
攻读学位
初级 · 课程 · 1-4 周

Universidad Austral
您将获得的技能: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 数字化转型, 社交媒体战略, 专业网络, 营销策略, 实时数据, 目标受众, 社交媒体, 社交网络分析, 市场分析, 社交媒体营销
混合 · 课程 · 1-4 周
IE Business School
您将获得的技能: 叙事, 沟通, 生产规划, 打造品牌, 品牌战略, 内容营销, 新闻学, 广告, 客户体验战略(CX), 内容创作, 广告活动, 目标受众, 创意设计, 目标市场, 品牌意识, 改善客户体验, 营销设计, 徽标设计, 品牌管理, 创造力
初级 · 专项课程 · 3-6 个月

Board Infinity
您将获得的技能: Customer Analysis, Campaign Management, Digital Advertising
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Materials, Marketing Collateral, Marketing Design, Canva (Software), Cross-Channel Marketing, Promotional Materials, Integrated Marketing Communications, Brochures, Campaign Management, Graphic Design, Advertising Campaigns, Collaborative Software, Layout Design, Digital Design, Style Guides, Color Matching, Typography, Branding, Digital Assets, Digital Advertising
初级 · 课程 · 1-4 周

Board Infinity
您将获得的技能: Target Audience, Marketing Psychology, Digital Media Strategy, Target Market, Paid media, Marketing Analytics, Social Media Campaigns, Persona Development, Marketing, Google Analytics, Social Media, Storytelling, Content Strategy
中级 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
初级 · 专项课程 · 1-3 个月

Wesleyan University
您将获得的技能: Python 程序设计, 描述性统计, 统计, 数据操作, 数据管理, 同行评审, 数据展示, 制图, 研究报告, SAS(软件), 数据分析, 数据扫盲, 探索性数据分析
混合 · 课程 · 1-3 个月

LearnKartS
您将获得的技能: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Digital Advertising, Productivity, Facebook, Sales Pipelines, Web Development
初级 · 专项课程 · 3-6 个月

您将获得的技能: Copywriting, ChatGPT, Lead Generation, Social Media Content, Digital Publishing, Sales Process, Web Content, Sales Development, Marketing Materials, Content Creation, Digital Content, Advertising, Email Marketing, Prompt Engineering, Entrepreneurship, Persona Development
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Motion Graphics, Animations, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Marketing Design, Instagram, Graphic Design, Layout Design, Content Strategy
初级 · 课程 · 1-4 周