内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

Coursera
您将获得的技能: AI 工作流程, Prompt Engineering, 组织技能, 生成式人工智能, 品牌管理, 内容创作, 工作流程管理
初级 · 指导项目 · 不超过 2 小时

Starweaver
您将获得的技能: Hospitality Management, Hospitality Services, Hospitality, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour
中级 · 课程 · 1-4 周

Microsoft
您将获得的技能: Storyboarding, User Research, Information Architecture, User Experience Design, Persona (User Experience), Design Research, Design Thinking, User Centered Design, Innovation, Creativity
混合 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: Social Media, Social Media Marketing, Social Media Strategy, Digital Transformation, Marketing, Professional Networking, Customer Relationship Building, Content Strategy, Customer Engagement, Market Dynamics, Integrated Marketing Communications, Target Audience, Peer Review
混合 · 课程 · 1-4 周

您将获得的技能: Data Visualization, Matplotlib, Marketing Analytics, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Text Mining, Trend Analysis, Data Analysis, Data Wrangling, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Blogs, Search Engine Optimization, Brand Marketing, Content Marketing, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Content Management Systems, Business Marketing
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics
初级 · 指导项目 · 不超过 2 小时

Universitat Autònoma de Barcelona
您将获得的技能: 案例研究, 商业开发, 社会影响, 提案制定, 业务规划, 同行评审, 活动营销, 品牌营销, 品牌管理, 推动参与, 员工参与, 利益相关者管理, 活动管理, 广告销售, 计划实施
初级 · 课程 · 1-3 个月

Emory University
您将获得的技能: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Supply Chain, Supply Chain Management, Financial Analysis, Income Statement, Corporate Finance, Balance Sheet, Corporate Strategy, Six Sigma Methodology, Business Valuation, Organizational Strategy, Gross Profit, Marketing Strategies, Market Dynamics, Marketing Communications, Target Market, Lean Six Sigma
初级 · 专项课程 · 3-6 个月

Copenhagen Business School
您将获得的技能: 沟通策略, 创业, 战略伙伴关系, 社会影响, 需求评估, 绩效衡量, 企业战略, 团队建设, 可持续商业, 团队导向, 市场机遇, 组织结构, 筹资, 增长战略, 业务建模, 创业融资, 业务规划, 社区发展, 营销传播, 可持续发展
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Video Production, Canva (Software), Product Demonstration, Web Content, Marketing Materials, Presentations, Content Creation, Team Oriented, Color Theory, Web Design, Graphic Design
中级 · 指导项目 · 不超过 2 小时

University of Maryland, College Park
您将获得的技能: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis
初级 · 课程 · 1-4 周