广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

Meta
您将获得的技能: A/B 测试, 数据分析, 营销策略, 预测, 营销分析, 回归分析, 目标受众, 无监督学习, 客户分析, 广告活动, 销售管道, 关键绩效指标 (KPI), 营销渠道, 营销, 营销效果, 营销策划, 投资回报
初级 · 课程 · 1-4 周

The Hong Kong University of Science and Technology
您将获得的技能: 写作, 商务写作, 沟通策略, 业务沟通, 沟通, 语法, 目标受众, 分析, 英语, 案例研究, 词汇
混合 · 课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Social Media Marketing, Social Media, Social Media Strategy, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Content Performance Analysis, Customer Engagement
初级 · 课程 · 1-3 个月

Universidad Austral
您将获得的技能: Digital Marketing, Customer Relationship Management, Social Media Marketing, Marketing Analytics, Marketing Strategies, Web Analytics, Digital Advertising, Marketing, Sales Process, Business Analytics, Search Engine Marketing, Media Strategy, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Target Audience, Data-Driven Decision-Making
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience
初级 · 指导项目 · 不超过 2 小时

Vanderbilt University
您将获得的技能: Prompt Engineering, Microsoft Copilot, ChatGPT, Ideation, Verification And Validation, Succession Planning, Microsoft 365, Target Audience, Business Writing, Responsible AI, Generative AI, Microsoft Teams, Meeting Facilitation, Organizational Leadership, Productivity Software, Strategic Leadership, Complex Problem Solving, Strategic Communication, Business Leadership, Proposal Writing
初级 · 专项课程 · 1-3 个月

The State University of New York
您将获得的技能: 创业, 打造品牌, 演讲, 文案写作, 角色开发, 摄影, 网页设计与开发, 业务建模, 价值主张, 市场营销和公共关系, 客户参与, 营销, 视频制作, 内容创作, 电子商务
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Social Media Content, Social Media, Social Media Marketing, Marketing Automation, User Accounts, Facebook, Automation, Video Production, Digital Content, Advertising, Marketing, Branding
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: 数据分析, 数据叙事, 叙事, 演讲, Microsoft PowerPoint, 沟通策略, 目标受众, 语言交流技能, 同行评审, 公开演讲, 沟通, 数据可视化, 业务沟通
初级 · 课程 · 1-4 周

您将获得的技能: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Data Visualization, Graphic Design, Digital Publishing, Brand Management, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Target Audience, Paid media, Advertising Campaigns, Advertising, Social Media Campaigns, Social Media, Social Media Marketing, Digital Advertising, Campaign Management, Instagram, User Accounts, Budget Management
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Sales Presentation, Customer Engagement, Canva (Software), Video Production, Marketing Materials, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Product Promotion, Marketing, Social Media Marketing, Target Audience, Value Propositions, Content Creation, Animations
初级 · 指导项目 · 不超过 2 小时