社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Meta
您将获得的技能: 描述性统计, 数据收集, 数据分析, 营销策略, 数据叙事, Pandas(Python 软件包), 数据展示, A/B 测试, 营销, 统计假设检验, 业务指标, 面试技巧, 目标受众, 数据可视化软件, 贝叶斯统计, 营销分析, 数据可视化, 数据清理, 营销效果, 关键绩效指标 (KPI)
攻读学位
初级 · 专业证书 · 3-6 个月

Northwestern University
您将获得的技能: 营销策略, 危机管理, 公共关系, 营销, 收入管理, 战略伙伴关系, 目标受众, 活动营销, 媒体关系, 品牌管理, 社交媒体, 忠诚计划, 活动策划
中级 · 课程 · 1-3 个月

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, MarTech
初级 · 专业证书 · 3-6 个月

Simplilearn
您将获得的技能: Email Marketing, Performance marketing, Content Marketing, Social Media, Web Analytics, Blogs, Marketing Analytics, Market Opportunities
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 竞争分析, 电子商务, 客户体验战略(CX), 营销策略, 企业战略, 品牌战略, 客户洞察, 市场趋势, 创新, 零售店运营, 全球营销, 消费者行为, 品牌忠诚度, 商品展示
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Social Media Campaigns, Digital Advertising, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Strategic Marketing, Social Media Marketing, Digital Marketing, Consumer Behaviour, Market Trend, Strategic Planning, Trend Analysis
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance
初级 · 课程 · 1-4 周

University of London
您将获得的技能: 旁听, 竞争分析, 战略营销, 市场动态, 营销策略, 企业战略, 营销策略与技巧, 营销, 分析, 营销管理, 目标市场, 营销策划, 市场分析
混合 · 课程 · 1-4 周

University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning
初级 · 专项课程 · 1-3 个月

Yale University
您将获得的技能: Social Impact, Design Thinking, Community Outreach, Organizational Structure, Stakeholder Engagement, Entrepreneurship, Sustainable Development, Research and Design, Business Modeling, Communication, Advocacy, Innovation, Program Evaluation, Fundraising
初级 · 课程 · 1-3 个月

Emory University
您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Customer experience improvement, Marketing Strategies, Marketing, AI Enablement, Responsible AI, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence, Customer Insights, Marketing Psychology
初级 · 专项课程 · 3-6 个月

您将获得的技能: Email Automation, Automation, Application Programming Interface (API), Scripting, Python Programming, Web Scraping, Data Import/Export, Data Manipulation
中级 · 课程 · 1-3 个月