社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

ESSEC Business School
您将获得的技能: 竞争分析, 目标市场, 战略营销, 收入管理, 酒店管理, 营销, 财务预测, 数字化营销, 营销渠道, 酒店 Operator, 接待服务, 财务分析, 资产管理, 业务建模, 预算, 创造需求, 战略规划, 利益攸关方沟通, 预测, 数据驱动的决策制定
初级 · 专项课程 · 3-6 个月

Vanderbilt University
您将获得的技能: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, LLM Application, AI Enablement, Human Resources, Management Training And Development, Employee Performance Management, Performance Review, Professional Development, Policy Development, New Hire Orientations, Communication, Communication Planning, Human Development, Recruitment, Interviewing Skills, Talent Recruitment, Policy Analysis
初级 · 专项课程 · 1-3 个月

Universitat Autònoma de Barcelona
您将获得的技能: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Brand Management, Brand Strategy, Marketing Communications, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Event Management, Strategic Partnership, Advertising Sales, Stakeholder Communications, Business Relationship Management, Communication
初级 · 课程 · 1-3 个月

Alex Genadinik
您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Google Analytics, Google Ads, Web Analytics, Content Strategy, Marketing, Market Research, Competitive Analysis, E-Commerce, Analytics
混合 · 课程 · 1-3 个月

Michigan State University
您将获得的技能: Video Editing, Creative Thinking, Multimedia, Cognitive flexibility, Photo Editing, Music, Storytelling, Brainstorming, Open Mindset, Critical Thinking, Liberal Arts, Aesthetics, Systems Thinking, Design Elements And Principles, Communication
初级 · 课程 · 1-3 个月

您将获得的技能: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales Process, Customer Relationship Management (CRM) Software, Sales Prospecting, Global Marketing, Data-Driven Decision-Making, Marketing Automation, Key Performance Indicators (KPIs), Digital Media Strategy, AI Personalization, Content Creation, Video Production
初级 · 课程 · 1-4 周

您将获得的技能: Drive Engagement, Live Streaming, Social Media Marketing, Growth Strategies, Social Media Content, Social Media Strategy, Video Production, Content Strategy, Content Creation, Target Audience, Production Schedule, Scheduling
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Branding, Brand Marketing, Brand Strategy, Brand Management, Target Audience, Brand Awareness, Logo Design, Global Marketing, Digital Transformation, Brand Loyalty, Marketing, Marketing Design, Marketing Strategies, Marketing Effectiveness, Market Opportunities, Consumer Behaviour
初级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Bidding, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Online Advertising, Keyword Research, Performance marketing, Digital Advertising, Campaign Management, Web Analytics, Marketing Strategies, Target Audience
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Budgets, Target Audience, Campaign Management, Facebook, Sales Pipelines, Google Ads, Online Advertising, Instagram, Performance marketing, Digital Advertising, Paid media, Advertising Campaigns, E-Commerce, Advertising, Budget Management, Social Media Campaigns, Account Management, Apple iOS
初级 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Large Language Modeling, Generative AI, AI Security, Gemini, AI Enablement, Google Workspace, Productivity Software, Artificial Intelligence and Machine Learning (AI/ML), LLM Application, Model Evaluation, AI Workflows, Workplace inclusivity, Social Impact, Operational Efficiency, Human Factors, Critical Thinking, Analysis, Data Security, Natural Language Processing
初级 · 专项课程 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)
混合 · 课程 · 1-4 周