社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Alex Genadinik
您将获得的技能: Content Performance Analysis, Brand Strategy, ChatGPT, Storytelling, Brand Marketing, Corporate Communications, Performance Measurement, Key Performance Indicators (KPIs), Drive Engagement, Brand Awareness, Branding, Value Propositions, Prompt Engineering, Responsible AI, Data Ethics, Copywriting, Customer Engagement
混合 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 统计分析, 市场调查, 数据分析, 质量控制, 营销分析, 回归分析, 定量研究, 样本量的确定, 统计假设检验, 目标市场, 市场分析, 营销, 调查
中级 · 课程 · 1-4 周

您将获得的技能: Social Media Management, Content Development and Management, Social Media Content, Social Media, Content Strategy, Scheduling, Drive Engagement, User Accounts, Marketing, Business
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Content, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing, Promotional Strategies
初级 · 课程 · 1-4 周

The University of Edinburgh
您将获得的技能: 科学方法, 政治科学, 研究, 社会学, 道德标准与行为, 研究方法, 文科, 心理学
混合 · 课程 · 3-6 个月

Coursera
您将获得的技能: Marketing Materials, Copywriting, Generative AI, Marketing Design, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, AI Enablement, MarTech, ChatGPT, Operational Efficiency
中级 · 课程 · 1-4 周

University of Michigan
您将获得的技能: 调解, 谈判, 规划, 沟通, 冲突管理, 商业道德, 业务沟通, 仲裁, 文化敏感性, 合同谈判, 决策
初级 · 课程 · 1-3 个月

ESSEC Business School
您将获得的技能: 财务分析, 酒店 Operator, 酒店管理, 收入管理, 营销渠道, 数字化营销, 业务建模, 接待服务, 预算, 资产管理, 数据驱动的决策制定, 创造需求, 市场份额, 竞争分析, 预测, 财务预测, 利益攸关方沟通, 目标市场, 营销, 战略规划
初级 · 专项课程 · 3-6 个月

Vanderbilt University
您将获得的技能: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, LLM Application, AI Enablement, Human Resources, Management Training And Development, Employee Performance Management, Performance Review, Professional Development, Policy Development, New Hire Orientations, Communication, Communication Planning, Human Development, Recruitment, Interviewing Skills, Talent Recruitment, Policy Analysis
初级 · 专项课程 · 1-3 个月

Universitat Autònoma de Barcelona
您将获得的技能: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Brand Management, Brand Strategy, Marketing Communications, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Event Management, Strategic Partnership, Advertising Sales, Stakeholder Communications, Business Relationship Management, Communication
初级 · 课程 · 1-3 个月

您将获得的技能: Facebook, Social Media Content, Social Media Management, Content Strategy, Social Media Marketing, Social Media Strategy, Drive Engagement, Live Streaming, Social Media Campaigns, Content Management, Community Development, Content Creation, Scheduling
初级 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Google Analytics, Google Ads, Web Analytics, Content Strategy, Marketing, Market Research, Competitive Analysis, E-Commerce, Analytics
混合 · 课程 · 1-3 个月