广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

Microsoft
您将获得的技能: 数据安全, 撰写报告, Power BI, 数据叙事, 数据展示, 管理报告, 目标受众, 多媒体, 数据可视化软件, 仪表板, 创意设计, 数据映射, 数据分析, 关键绩效指标 (KPI), 数据可视化
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement
混合 · 指导项目 · 不超过 2 小时

Emory University
您将获得的技能: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer Engagement, Consumer Behaviour, Customer Service, Artificial Intelligence, Automation, Marketing, Responsible AI, Marketing Analytics, Algorithms, Content Management
中级 · 课程 · 1-3 个月

University of Amsterdam
您将获得的技能: 管理, 案例研究, 新闻学, 道德标准与行为, 数据伦理, 研究, 商业道德, 广告, 媒体与传播
中级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: 整合营销传播, 营销策略, 内容营销, 数字化营销, 社交媒体营销, 社交媒体战略, 目标受众, 数字化转型, 营销, 制定计划, 数字内容, 消费者行为, 客户参与, 社交媒体, 数字媒体战略, 内容战略
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour
初级 · 课程 · 1-4 周

您将获得的技能: 沉着, 沟通, 说服沟通, Microsoft PowerPoint, 叙事, 目标受众, 语言交流技能, 演讲, 公开演讲, 非语言交流, 设定目标
初级 · 课程 · 1-4 周
The University of Hong Kong
您将获得的技能: 新闻学, 数字扫盲, 社会影响, 道德标准与行为, 研究, 调查, 媒体与传播
初级 · 课程 · 1-3 个月

您将获得的技能: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, E-Commerce, Target Audience, Customer Relationship Management, Customer Retention, Marketing Analytics, Campaign Management
初级 · 专业证书 · 3-6 个月

您将获得的技能: Marketing Budgets, Target Audience, Campaign Management, Facebook, Sales Pipelines, Google Ads, Online Advertising, Instagram, Performance marketing, Digital Advertising, Paid media, Advertising Campaigns, E-Commerce, Advertising, Budget Management, Social Media Campaigns, Account Management, Apple iOS
初级 · 课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media, Marketing, Marketing Strategies, Active Listening, Key Performance Indicators (KPIs), Drive Engagement, Campaign Management, Goal Setting, Resource Allocation
混合 · 课程 · 1-3 个月

Alfaisal University | KLD
您将获得的技能: Marketing Effectiveness, Business Metrics, Performance Measurement, Profit and Loss (P&L) Management, Production Management, Marketing, Marketing Strategies, Marketing Analytics, Strategic Marketing, Return On Investment, Benchmarking
初级 · 课程 · 1-4 周