广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

Northwestern University
您将获得的技能: 客户洞察, 企业战略, 数据科学, 营销策略, 广告, 数据驱动的决策制定, 资源分配, 数字化转型, 品牌战略, 组织变革, 营销分析, 消费者行为, 业务领导, 营销, 分析, 客户体验战略(CX), 数据分析
混合 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Performance marketing, Case Studies, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, Generative AI Agents, AI Product Strategy, Generative AI, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics
中级 · 专项课程 · 3-6 个月

您将获得的技能: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Management, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation
中级 · 指导项目 · 不超过 2 小时

University of Pennsylvania
您将获得的技能: 问题管理, 数据驱动的决策制定, 营销策略, 运行效率, 商业分析, 同行评审, 商业策略, 绩效衡量, 分析, 广告, 业务, 演讲, 营销分析, 数字广告, 营销, 数据分析
中级 · 课程 · 1-3 个月

IESE Business School
您将获得的技能: 战略营销, 产品战略, 客户洞察, 数字化营销, 营销策略, 需求规划, 打造品牌, 目标受众, 消费者行为, 品牌战略, 市场分析, 营销分析, 营销渠道, 价值主张, 营销, 营销传播
混合 · 课程 · 1-4 周

您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
初级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: Business Writing, Concision, Proofreading, Business Correspondence, Report Writing, Writing, Business Communication, Proposal Writing, Editing, Grammar, Target Audience, Professionalism
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Marketing, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Customer Engagement
初级 · 指导项目 · 不超过 2 小时

Rutgers the State University of New Jersey
您将获得的技能: 内容营销, 营销活动经理, 关键绩效指标 (KPI), 营销策略, 演讲, 品牌意识, 营销分析, 客户参与, 影响, 目标受众, 社交媒体, 营销效果, 投资回报, 社交媒体战略
中级 · 课程 · 1-3 个月

您将获得的技能: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Brand Awareness, Digital Design
初级 · 指导项目 · 不超过 2 小时

Illinois Tech
您将获得的技能: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
攻读学位
初级 · 课程 · 1-3 个月

您将获得的技能: Email Marketing, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Branding, Digital Marketing, Marketing Design, Marketing, Content Management Systems
初级 · 指导项目 · 不超过 2 小时