Brand Awareness

品牌意识是指消费者对某一特定品牌、其标识、形象、产品和价值的认可和熟悉程度。Coursera 的品牌意识目录教您如何在当今竞争激烈的市场中建立、衡量和管理强大的品牌影响力。您将学习如何制定战略性品牌战略、利用社交媒体和数字营销工具进行品牌推广、了解消费者行为及其如何影响品牌认知。此外,您还将发现衡量品牌知名度和美誉度的方法,并利用这些见解来提高品牌忠诚度和品牌资产。这项技能对于营销专业人士、企业领导者、企业家以及任何有兴趣通过有效的品牌管理推动业务增长的人来说都至关重要。
11凭据
67门课程

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  • 此角色有 US$53,120 工资中位数¹.

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    A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.

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“brand awareness” 的结果

  • 状态:免费试用

    Automatic Data Processing, Inc. (ADP)

    您将获得的技能: Diversity Training, Workplace inclusivity, Talent Recruitment, Diversity Programs, New Hire Orientations, Process Improvement, Relationship Building, Human Resources, Brand Awareness, Talent Management, Consultative Approaches, Customer experience strategy (CX), Collaboration, Personalized Service, Teamwork, Leadership and Management, Time Management, Decision Making, Communication, Critical Thinking

  • 状态:免费试用

    IE Business School

    您将获得的技能: 打造品牌, 客户体验战略(CX), 客户参与, 设计与产品, 市场份额, 产品生命周期管理, 员工参与, 品牌意识, 新产品开发, 竞争分析, 增长战略, 内部交流, 产品管理, 投资组合管理, 品牌战略, 产品战略, 品牌管理, 品牌忠诚度, 产品规划

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Marketing and Public Relations, Customer experience strategy (CX), Target Audience

  • 状态:免费试用

    您将获得的技能: Hospitality Management, Hospitality Services, Hospitality, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour

  • 状态:免费试用

    IE Business School

    您将获得的技能: 客户洞察, 目标市场, 营销策略, 色彩理论, 价值主张, 打造品牌, 叙事, 营销心理学, 品牌意识, 竞争分析, 营销, 广告, 目标受众, 品牌战略, 品牌管理, 徽标设计, 消费者行为, 排版

  • 状态:免费试用

    您将获得的技能: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

  • 状态:新
    状态:免费试用

    您将获得的技能: Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Marketing Analytics, Competitive Analysis, Digital Marketing, Branding, Business, Product Lifecycle Management

  • 状态:免费试用

    您将获得的技能: Brand Strategy, Marketing Communications, Integrated Marketing Communications, Brand Management, Peer Review, Branding, Advertising, Product Lifecycle Management, Brand Loyalty, Brand Awareness, Customer experience strategy (CX), Competitive Analysis, Marketing, Product Management, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Supply Chain Planning

  • 状态:预览

    您将获得的技能: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Psychology, Data-Driven Decision-Making, Governance, Thought Leadership, Storytelling, Culture, Customer Engagement, Innovation, Communication

  • 状态:免费试用

    您将获得的技能: 营销策略, 客户参与, 打造品牌, 内容营销, 促销策略, 营销分析, 趋势分析, 社交媒体战略, 专业网络, 目标受众, 营销预算, 品牌意识, 数字化营销, 客户分析, 品牌战略, 预算管理, 数字媒体战略, 媒体战略, 营销设计, 内容战略

  • 状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Executive Presence, Relationship Management, Collaboration, Professional Networking, Business Leadership, Professional Development, Brand Awareness, Return On Investment, Leadership, Personal Attributes, Emotional Intelligence, Influencing, Assertiveness, Communication, Adaptability

  • 状态:新
    状态:免费试用

    您将获得的技能: TikTok, Video Production, Content Creation, Web Analytics and SEO, Content Performance Analysis, Social Media Content, Brand Strategy, Video Editing, Photography, Media Production, Social Media Campaigns, Social Media, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Photo Editing, Storytelling, Drive Engagement, Brand Awareness

是什么让您今天来到 Coursera?

主要合作伙伴

  • IE Business School
  • Tecnológico de Monterrey
  • University of Pennsylvania
  • GRAMMY GO
  • Kennesaw State University
  • Automatic Data Processing, Inc. (ADP)
  • EDUCBA
  • Fundação Instituto de Administração