内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

您将获得的技能: Video Production, Photo/Video Production and Technology, Video Editing, Social Media Content, Cross-Channel Marketing, Media Production, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Strategies, Social Media Marketing, Multimedia, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles
初级 · 专项课程 · 1-3 个月

您将获得的技能: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Generative AI Agents, Responsible AI, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Prompt Engineering, Marketing, ChatGPT, Marketing Strategies, Innovation, Ethical Standards And Conduct
中级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
初级 · 课程 · 1-4 周

Meta
您将获得的技能: 打造品牌, 内容营销, 内容性能分析, 社交媒体管理, 客户参与, 品牌管理, Facebook, 内容管理, 内容战略, 社交媒体活动, 社交媒体营销, 内容创作, Instagram, 社交媒体战略
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 创建调查, 数据可视化软件, 撰写建议书, 促进讨论, 数据分析, 数据叙事, 定量研究, 市场调查, 营销分析, 研究方法, 调查, 演讲, 数据综合, 焦点小组, 商业研究, 定性研究, 统计方法, 统计分析, 市场分析, 营销
初级 · 专项课程 · 3-6 个月

University of Virginia Darden School Foundation
您将获得的技能: 营销策略, 内容营销, 客户体验战略(CX), 大型语言模型, 数字广告, 生成式人工智能, AI 个性化服务, 数字化营销, 促销策略, 消费者行为, 关键词研究, Google 广告, 营销分析, 搜索引擎营销, 客户洞察
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
初级 · 课程 · 1-3 个月

您将获得的技能: Content Strategy, Search Engine Optimization, Content Creation, Keyword Research, Digital Content, Web Content, Content Marketing, Social Media Content, AI Product Strategy, Target Audience, ChatGPT, Video Production, Prompt Engineering, Workflow Management
初级 · 课程 · 1-4 周

您将获得的技能: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Social Media Strategy, Facebook, Content Marketing, LinkedIn, Digital Marketing, Graphic Design
初级 · 指导项目 · 不超过 2 小时

University of California, Davis
您将获得的技能: 内容营销, 网络分析和 SEO, 建立关系, 目标受众, 关键词研究, 品牌意识, 搜索引擎优化, 影响, 数字媒体战略, 搜索引擎营销, 内容战略, 社交媒体战略, 社交媒体营销, 内容创作, 社交媒体
中级 · 课程 · 1-4 周