广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

Northeastern University
您将获得的技能: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Design Thinking
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Style Guides, Logo Design, Marketing Design, Marketing Materials, Branding, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design
中级 · 指导项目 · 不超过 2 小时

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, Return On Investment, MarTech
初级 · 专业证书 · 3-6 个月

Coursera
您将获得的技能: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Social Media Marketing, Digital Advertising, Lead Generation, Automation
初级 · 指导项目 · 不超过 2 小时

University of Colorado Boulder
您将获得的技能: Copywriting, Advertising, Marketing Materials, Promotional Materials, Layout Design, Marketing Design, Writing, Graphic and Visual Design, Creative Design, Typography, Storytelling, Design Elements And Principles, Creativity
初级 · 课程 · 1-3 个月

Macquarie University
您将获得的技能: 客户洞察, 营销策略, 整合营销传播, 社交媒体营销, 数字化营销, 数据分析, 大数据, 预测分析, 用户关系管理, 客户数据管理, 营销分析, 营销效果, 消费者行为, 客户体验战略(CX)
初级 · 课程 · 1-3 个月

Alfaisal University | KLD
您将获得的技能: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention
初级 · 课程 · 1-4 周

Vanderbilt University
您将获得的技能: Microsoft Copilot, Microsoft 365, Target Audience, Microsoft Teams, Productivity Software, AI Enablement, Complex Problem Solving, Strategic Communication, Brainstorming, Artificial Intelligence, Communication, Project Management Software, Generative AI
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 市场机遇, 风险管理, 战略领导力, 价值主张, 组织战略, 组织领导力, 战略传播, 利益攸关方沟通, 目标受众, 艺术史, 文科, 客户分析, 组织效能, 组织结构, 筹资
混合 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 营销策略, 规划, 营销预算, 社交媒体营销, 社交媒体战略, 绩效衡量, 业务规划, 社交媒体, 营销策划, 战略营销, 市场分析, 同行评审, 关键绩效指标 (KPI), 营销效果, 客户参与
混合 · 课程 · 1-3 个月

您将获得的技能: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals, E-Commerce
初级 · 课程 · 1-4 周

Yonsei University
您将获得的技能: 促销策略, 营销策略, 目标市场, 社交媒体营销, 创新, 消费者行为, 打造品牌, 战略营销, 市场分析, 进入市场战略, 产品营销, 营销渠道, 企业对消费者, 全球营销
混合 · 课程 · 1-4 周