内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

Coursera
您将获得的技能: 编写培训材料, 内容创作, 生成式人工智能, 多媒体, 教育软件和技术, 金融, 视频编辑, 视频制作, 演讲
初级 · 课程 · 1-4 周
Arizona State University
您将获得的技能: Lesson Planning, Parent Communication, Differentiated Instruction, Student Engagement, Instructional Strategies, Language Competency, Curriculum Planning, English Language, Community Outreach, Peer Review, Instructional Design, Developing Training Materials, Instructional and Curriculum Design, Teaching, Cultural Diversity, Language Learning, Cultural Sensitivity, Grammar, Case Studies, Diversity Awareness
中级 · 专项课程 · 3-6 个月

IE Business School
您将获得的技能: Marketing Planning, Strategic Marketing, Marketing, Marketing Management, Marketing Strategy and Techniques, Market Analysis, Hospitality Management, Product Marketing, Marketing Communications, Case Studies, Plan Execution, Consumer Behaviour, Target Market, Hotels and Accommodations
初级 · 课程 · 1-3 个月

Fundação Instituto de Administração
您将获得的技能: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Ggplot2, Marketing, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Analytics, Data Science, Data Analysis, Innovation, Business Analytics, Data Manipulation
初级 · 专项课程 · 1-3 个月
University of Maryland, College Park
您将获得的技能: Marketing Automation, Online Advertising, AI Enablement, Marketing Analytics, Natural Language Processing
中级 · 课程 · 1-3 个月

您将获得的技能: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis
混合 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Performance marketing, Case Studies, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, Generative AI Agents, AI Product Strategy, Generative AI, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics
中级 · 专项课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: Network Analysis, Social Network Analysis, Marketing Analytics, Unstructured Data, Semantic Web, Statistical Methods, Text Mining, Data Structures, JSON, Natural Language Processing, Data Visualization Software, Python Programming
攻读学位
中级 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Global Marketing, Customer Engagement, Cultural Sensitivity, Revenue Management, Augmented and Virtual Reality (AR/VR), Brand Management, Marketing Strategy and Techniques, Customer experience improvement, Personalized Service, Business Modeling, Content Strategy, Customer Relationship Management, Innovation, Business Management, Price Negotiation, Digital Transformation, Data-Driven Decision-Making, Metadata Management, Artificial Intelligence, User Experience Design
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 消费者行为, 促销策略, 产品战略, 营销渠道, 广告, 营销, 产品管理, 价值主张, 品牌管理, 价格谈判, 战略营销, 营销策略, 整合营销传播, 产品生命周期管理, 市场分析, 营销传播, 营销效果, 写作, 营销管理
攻读学位
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Predictive Modeling, Analytics, Marketing, Marketing Strategies, Customer Analysis, Digital Advertising, Marketing Channel, Data Analysis, Natural Language Processing, Automation, Data Ethics, Business Ethics, Video Production, Machine Learning
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Presentations, Marketing, Multimedia, Graphic Design
初级 · 指导项目 · 不超过 2 小时