广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

Universidad de los Andes
您将获得的技能: Scrum (Software Development), Value Propositions, Sprint Retrospectives, Business Modeling, Video Game Development, Customer Analysis, Agile Methodology, Presentations, Entrepreneurship, Target Audience, Sprint Planning, Backlogs, Agile Project Management, Market Opportunities
初级 · 课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Customer Engagement, Marketing Effectiveness, Digital Marketing, Social Media Campaigns, Business-To-Consumer, Cross-Channel Marketing, AI Personalization, Data Ethics, Marketing Strategies
中级 · 专项课程 · 1-3 个月

您将获得的技能: Social Media Marketing, Social Media, Social Media Content, Photo Editing, Marketing, Graphics Software, Graphic and Visual Design, Graphic Design, Entrepreneurship, Business
初级 · 指导项目 · 不超过 2 小时
University of Illinois Urbana-Champaign
您将获得的技能: Innovation, Marketing, Digital Advertising, Marketing Strategies, New Product Development, Digital Marketing, Consumer Behaviour, MarTech, Marketing Channel, Product Promotion, Digital Transformation, Customer Engagement, Branding, Price Negotiation
初级 · 课程 · 1-4 周

The Hong Kong University of Science and Technology
您将获得的技能: 英语, 沟通, 撰写报告, 商务写作, 目标受众, 业务沟通, 商业分析, 案例研究, 公开演讲, 数据可视化, 演讲, 分析
混合 · 课程 · 1-3 个月

您将获得的技能: Data Visualization, Matplotlib, Marketing Analytics, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Text Mining, Trend Analysis, Data Analysis, Data Wrangling, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter
中级 · 指导项目 · 不超过 2 小时

Arizona State University
您将获得的技能: Purchasing, Meeting Facilitation, Business Writing, English Language, Active Listening, Business Correspondence, Marketing Materials, Business Communication, Verbal Communication Skills, Presentations, Marketing, Employee Coaching, Persuasive Communication, Advertising, Marketing Communications, Concision, Influencing, Product Planning, Auditing, Marketing Budgets
中级 · 专项课程 · 3-6 个月

Unilever
您将获得的技能: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
初级 · 课程 · 1-4 周

Kennesaw State University
您将获得的技能: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Target Audience
初级 · 课程 · 1-3 个月

IESE Business School
您将获得的技能: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Leadership, Sales Presentations, Business Communication, Professional Development, Presentations, Emotional Intelligence, Target Audience
初级 · 课程 · 1-3 个月

Rutgers the State University of New Jersey
您将获得的技能: Supplier Quality Management, Procurement, Strategic Sourcing, Enterprise Resource Planning, Purchasing, Environmental Social And Corporate Governance (ESG), Strategic Partnership, Business Risk Management, Key Performance Indicators (KPIs), Supplier Relationship Management, Supply Chain, Risk Management, Derivatives, Organizational Structure, Consolidation, Target Audience, Talent Management, Quality Management, Robotic Process Automation, Supply Chain Management
中级 · 专项课程 · 3-6 个月

您将获得的技能: Email Automation, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Copywriting, Web Analytics, Automation
初级 · 指导项目 · 不超过 2 小时