Integrated Marketing Communications

整合营销传播(IMC)是一种战略方法,可确保将所有形式的传播和信息精心地联系在一起,从而创造无缝、统一的客户体验。Coursera 的 IMC 技能目录指导您在各种营销渠道之间建立有效的沟通。您将了解到一致的品牌声音的重要性、不同媒体在传达信息中的作用,以及整合公关、广告、直销、社交媒体和促销的策略。对 IMC 细致入微的理解将帮助您创建引人注目的协调活动,与目标受众产生共鸣,推动业务增长。
8凭据
4个在线学位
29门课程

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浏览整合营销传播课程目录

  • 状态:免费试用

    您将获得的技能: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Strategies, Marketing, Consumer Behaviour, Product Strategy, Sales Presentations, Case Studies, Price Negotiation

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 消费者行为, 新兴技术, 人工智能, 增强现实, 数据驱动的决策制定, 客户体验战略(CX), 数据伦理, 营销分析, 战略传播, 营销渠道, 营销策略与技巧, 个性化服务, 整合营销传播, 数字化营销, 营销传播, 数字媒体战略, 社交媒体

  • 状态:免费试用

    您将获得的技能: 营销策略, 消费者行为, 客户洞察, 客户体验战略(CX), 营销分析, 社交媒体营销, 预测分析, 数据分析, 大数据, 用户关系管理, 营销效果, 整合营销传播, 数字化营销, 客户数据管理

  • 状态:免费

    您将获得的技能: Amazon Web Services, Customer Communications Management, Customer experience strategy (CX), Integrated Marketing Communications, Cross-Channel Marketing, Service Level, Systems Integration, Security Controls

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 消费者行为, 营销策略, 战略营销, 价值主张, 写作, 营销, 营销渠道, 产品生命周期管理, 整合营销传播, 产品管理, 品牌营销, 广告, 产品营销, 营销效果, 市场分析, 营销管理, 营销传播, 产品战略, 促销策略

  • 您将获得的技能: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

  • 状态:免费试用

    您将获得的技能: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Promotional Strategies, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication

  • Coursera Project Network

    您将获得的技能: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines

  • 您将获得的技能: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Customer experience strategy (CX), Marketing Strategies, Strategic Marketing, Marketing Strategy and Techniques, Marketing, Digital Marketing, Consumer Behaviour, Communication Planning, Integrated Marketing Communications, Marketing Effectiveness, Customer Insights, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Digital Communications, Content Strategy, MarTech

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience

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主要合作伙伴

  • IE Business School
  • Northwestern University
  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • Microsoft
  • S.P. Jain Institute of Management and Research
  • University of Colorado Boulder
  • EDUCBA