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BSc Marketing

University of London 徽标

BSc Marketing

University of London

Accredited Bachelor’s degree

Offered by the University of London

36-72 months

12 courses total, 10-12 hours per week

£15,521-£20,657 total cost

Tuition varies by geographic location

Two admissions pathways

Choose between direct entry or PBA, depending on your qualifications

100% online

Lecture videos, live sessions, group feedback, and connection with instructors and peers

Launch your marketing career by earning your Bachelor of Science in Marketing from the University of London.

The Bachelor of Science in Marketing provides a foundation for advanced and independent study by establishing a common platform of essential knowledge and skills. You’ll gain a unique insight into the role and function of marketing in our society and a global perspective on the ways marketing impacts different nations and peoples. A range of themes are offered to ensure that you get to appreciate the diverse, interdisciplinary nature of business administration and marketing and also gain or reinforce a range of conceptual, technical, quantitative and personal skills.

Experience a progressive degree structure that allows you to move from general modules to more critical or specialist modules. You will gain the ability to analyse real-life problems facing actual businesses and evaluate the effectiveness and limitations of different marketing and management solutions and practices.

What’s in this degree programme?

Gain a prestigious degree by completing 12 courses (360 credits) accredited by the University of London, Royal Holloway.
Learn from internationally renowned experts at Royal Holloway’s School of Business and Management, University of London.
Develop crucial leadership and interpersonal skills for career success, preparing you to apply your expertise in any business sector.
Gain practical marketing theory and skills through immersive online experiences, including pre-recorded videos, readings, discussion forums, quizzes, and tutorials.
Connect with reputed academic scholars, industry professionals, business experts, and alumni through the course, for enriching learning experiences and invaluable career networking.
Build the foundation of marketing theory and skill through immersive, interactive experiences while engaging with fellow students and academic staff from across the world.

Check back soon for official Spring 2026 application dates

Upcoming events

Stay tuned!

Additional resources

Spring 2026 application dates announced soon

Request more information.


Accredited Bachelor’s degree

Offered by the University of London

36-72 months

12 courses total, 10-12 hours per week

£15,521-£20,657 total cost

Tuition varies by geographic location

Two admissions pathways

Choose between direct entry or PBA, depending on your qualifications

100% online

Lecture videos, live sessions, group feedback, and connection with instructors and peers

Accredited Bachelor’s degree

Offered by the University of London

36-72 months

12 courses total, 10-12 hours per week

Launch your marketing career by earning your Bachelor of Science in Marketing from the University of London.

The Bachelor of Science in Marketing provides a foundation for advanced and independent study by establishing a common platform of essential knowledge and skills. You’ll gain a unique insight into the role and function of marketing in our society and a global perspective on the ways marketing impacts different nations and peoples. A range of themes are offered to ensure that you get to appreciate the diverse, interdisciplinary nature of business administration and marketing and also gain or reinforce a range of conceptual, technical, quantitative and personal skills.

Experience a progressive degree structure that allows you to move from general modules to more critical or specialist modules. You will gain the ability to analyse real-life problems facing actual businesses and evaluate the effectiveness and limitations of different marketing and management solutions and practices.

What’s in this degree programme?

Gain a prestigious degree by completing 12 courses (360 credits) accredited by the University of London, Royal Holloway.
Learn from internationally renowned experts at Royal Holloway’s School of Business and Management, University of London.
Develop crucial leadership and interpersonal skills for career success, preparing you to apply your expertise in any business sector.
Gain practical marketing theory and skills through immersive online experiences, including pre-recorded videos, readings, discussion forums, quizzes, and tutorials.
Connect with reputed academic scholars, industry professionals, business experts, and alumni through the course, for enriching learning experiences and invaluable career networking.
Build the foundation of marketing theory and skill through immersive, interactive experiences while engaging with fellow students and academic staff from across the world.

Check back soon for official Spring 2026 application dates

Upcoming events

Stay tuned!

Additional resources

[Featured Image] A woman leads a team meeting in a conference room.

Build toward a degree at your own pace

Not ready to commit to a full degree? Start with a course. When you complete eligible courses, you may be able to have your learning recognised for credit if you are admitted and enrol in the BSc Marketing programme. Gain in-demand skills while building towards a degree.

Complete both of these eligible courses and build your progress toward a future degree.

*Successful application and enrolment are required. Eligibility requirements apply. Each institution determines the number of credits recognised by completing this content that may count towards degree requirements, considering any existing credits you may have. Click on a specific course for more information.

[Featured Image] A woman leads a team meeting in a conference room.

灵活、按模块付费的学费让您可以根据自己的生活方式选择合适的平衡课程

  • 学费总计 £14,088 至 £18,868 通过灵活的付款方式,您可以按照自己选择的进度接受高质量的教育。
  • 按模块付费{2} 学费按模块支付,现收现付,六个学期均摊。 如果您需要暂停一个学期的课业,您将不会被收取该学期的费用。
  • 资助你的学习{2} 您可以在这里找到潜在的资金来源和奖学金

Choose your path: Direct entry or Performance-Based Admissions

Whether you have entry qualifications or professional work experience, earning a Bachelor's degree in Marketing can help accelerate your career. If you do not have the standard entry requirements for the bachelor’s degree in Marketing, the University of London welcomes applications via the Performance-Based Admissions route.

To qualify for Performance-Based Admissions you need a minimum of four GCSEs or a High School Diploma (or equivalent) and relevant work experience. If you gain Performance-Based entry to the degree, you’ll also need to achieve a pass (40% weighted average or higher) in one required module to remain on the course. You do not need to complete this module before you enrol, it will simply form part of your first term studying the degree.

Unsure which entry route is best for you? Simply apply via direct entry. If you don’t meet direct-entry criteria, your application will automatically be considered for Performance-Based Admission.

Spring 2026 cohort coming soon

Stay tuned for more information!

攻读学位

当您完成这些课程时,如果您被录取并注册,您所学到的知识可被承认为本学位的学分¹。

必须成功申请并注册。资格要求适用。各院校会根据您现有的学分情况,确定完成本课程后可计入学位要求的学分。单击特定课程了解更多信息。

为此学位做准备

这些课程可让您预览相关学位课程计划中的主题、材料和授课教师,以便您确定该主题或大学是否适合您。

常见问题

您的证书将表明您已成功完成市场营销理学学士学位课程。 它还将显示颁发机构是伦敦大学,学术指导由伦敦大学皇家霍洛威学院提供。

攻读该学位的学生可胜任一系列营销工作,如

  • 品牌大使
  • 战略营销人员
  • 营销经理
  • 活动设计师
  • 消费者分析师
  • 社交媒体专员
  • 创意经理

通过该课程可获得英国认可的学位证书。 目前还没有任何其他专业认证。

Spring 2026 cohort coming soon

Stay tuned for more information!