Social Media Management

社交媒体管理是创建、发布和分析在 Facebook、Instagram 和 Twitter 等社交媒体平台上发布的内容,并与这些平台上的用户互动的过程。Coursera 的社交媒体管理技能目录教您如何有效地处理组织的社交媒体营销工作。您将学习管理多个社交媒体渠道的策略、创建引人入胜的内容、了解用于衡量社交媒体工作影响的分析和指标。此外,您还将学习危机管理和客户参与策略,以便在各种社交媒体平台上建立和维护强大的品牌形象。
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“social media management” 的结果

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Interpersonal Communications, Social Media Management, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion

  • 状态:免费试用

    您将获得的技能: Marketing Budgets, Target Audience, Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Paid media, Social Media Management, Campaign Management, Advertising Campaigns, Marketing Effectiveness, Social Media, Smart Goals, Social Media Strategy, Content Strategy, Advertising, Facebook, Budget Management, General Data Protection Regulation (GDPR), Instagram, Marketing

  • 状态:免费试用

    您将获得的技能: Social Media Management, Social Media Content, Social Media, Content Creation, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Instagram, Content Management, Social Media Strategy, Facebook, Brand Management, Brand Awareness, Customer Engagement

  • 状态:免费试用

    Digital Marketing Institute

    您将获得的技能: 社交媒体战略, 内容创作, 付费媒体, Instagram, 数字化营销, 客户参与, 社交媒体管理, 内容性能分析, 社交媒体活动, Facebook, 社交媒体营销, 内容战略, 目标受众, 社交媒体, 数字广告

  • 状态:新
    状态:免费试用

    您将获得的技能: Customer experience strategy (CX), Service Design, Change Management, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Hospitality and Food Services, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization

  • 状态:预览

    Coursera Instructor Network

    您将获得的技能: Digital Advertising, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis

  • 状态:新
    状态:预览

    您将获得的技能: Instagram, Drive Engagement, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Customer Engagement, Social Media Campaigns, Content Creation, Storytelling, Content Strategy, Content Management

  • 状态:免费试用

    Digital Marketing Institute

    您将获得的技能: 网络分析, 社交媒体战略, 内容创作, Instagram, 社交媒体营销, 社交媒体管理, Facebook, 目标受众, 社交媒体活动, 数字广告, 绩效衡量, 品牌意识, 广告活动

  • Coursera Project Network

    您将获得的技能: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement

  • Coursera Project Network

    您将获得的技能: Facebook, Advertising Campaigns, Account Management, Advertising, Social Media Management, Digital Advertising, User Accounts, Social Media, Social Media Marketing

  • 状态:免费试用

    您将获得的技能: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Digital Transformation, Marketing Planning, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management

  • 状态:新
    状态:预览

    您将获得的技能: Facebook, Social Media Content, Social Media Management, Content Strategy, Social Media Marketing, Social Media Strategy, Drive Engagement, Live Streaming, Social Media Campaigns, Content Management, Community Development, Content Creation, Scheduling

是什么让您今天来到 Coursera?

主要合作伙伴

  • Meta
  • Digital Marketing Institute
  • Google
  • SkillUp
  • Adobe
  • Radio y Televisión Española
  • Tecnológico de Monterrey
  • University of California, Irvine