营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。
University of Illinois Urbana-Champaign
您将获得的技能: 营销策略, 促销策略, 整合营销传播, 写作, 营销渠道, 营销, 广告, 产品管理, 产品生命周期管理, 价值主张, 战略营销, 价格谈判, 品牌管理, 市场分析, 营销管理, 营销效果, 产品战略, 营销传播, 消费者行为
攻读学位
初级 · 课程 · 1-3 个月

您将获得的技能: Google Analytics, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis
初级 · 指导项目 · 不超过 2 小时

Unilever
您将获得的技能: 探索性数据分析, 数据管理, 谷歌工作表, Data Validation, 风险管理, 数据清理, 分析技能, 数据收集, 解决问题, 数据分析, 数据叙事, 供应链, 供应链管理, 透视表和图表, 数据质量, 数据可视化软件, Data Governance, 数据可视化, 电子表格软件, 演讲
初级 · 课程 · 1-3 个月

您将获得的技能: Digital Assets, Asset Management, Metadata Management, Cloud Deployment, Content Management, Workflow Management, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Brand Management, Technical Services, Enterprise Architecture, Software As A Service, Benchmarking, Vendor Management, Scalability
初级 · 课程 · 1-3 个月

Yonsei University
您将获得的技能: 无监督学习, 数据预处理, Machine Learning 方法, Java, 数据分析, 分类算法, 自然语言处理, 监督学习, 文本挖掘
中级 · 课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 数据扫盲, 数据驱动的决策制定, 数据质量, 数据收集, 商业分析, 沟通, 数据叙事, 数据分析, 分析, 信息图表, 数据可视化软件, 数据可视化, 医疗保健, 数字化营销
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals, E-Commerce
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: Feature Engineering, Unsupervised Learning, Model Evaluation, Predictive Modeling, Predictive Analytics, Decision Tree Learning, Classification And Regression Tree (CART), Supervised Learning, Forecasting, Machine Learning Methods, Random Forest Algorithm, Analytics, Statistical Modeling, Regression Analysis, Machine Learning, Logistic Regression, Python Programming
初级 · 课程 · 1-4 周

University of Illinois at Urbana-Champaign
您将获得的技能: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Revenue Recognition, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
提供的学分
研究生证书 · 6-12 个月

Real Madrid Graduate School Universidad Europea
您将获得的技能: Global Marketing, Customer Engagement, Cultural Sensitivity, Revenue Management, Augmented and Virtual Reality (AR/VR), Brand Management, Marketing Strategy and Techniques, Customer experience improvement, Personalized Service, Business Modeling, Content Strategy, Customer Relationship Management, Innovation, Business Management, Price Negotiation, Digital Transformation, Data-Driven Decision-Making, Metadata Management, Artificial Intelligence, User Experience Design
初级 · 课程 · 1-4 周

SkillsBooster Academy
您将获得的技能: Prompt Engineering, Generative AI, Marketing, AI Personalization, ChatGPT, Strategic Marketing, Content Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Digital Marketing, Persona Development, Social Media Campaigns, Content Creation, Automation, Ethical Standards And Conduct, Analytics, Graphic and Visual Design, Creativity, Natural Language Processing, Personal Development
初级 · 课程 · 1-3 个月

The State University of New York
您将获得的技能: 营销策略, 促销策略, 公共关系, 专业网络, 营销, 战略营销, 同行评审, 打造品牌, LinkedIn, 品牌管理, 建设性反馈, 营销传播, 演讲, 自我意识
中级 · 课程 · 1-4 周