Content Marketing

内容营销是一种战略方法,侧重于创建和分发有价值、相关和一致的内容,以吸引和留住明确定义的受众,最终推动客户采取有利可图的行动。Coursera 的内容营销目录向您传授成功内容营销背后的原则和策略。您将学习如何创建和提供吸引人的内容,了解内容在更广泛的营销战略中的作用,并使用分析工具来衡量内容的成功和影响。这些知识将使您能够与受众建立有意义的联系,建立品牌知名度,产生潜在客户,并促进您的整体营销工作。
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66门课程

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  • 此角色有 US$67,968 工资中位数¹.

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    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

    此角色有 US$67,968 工资中位数¹.

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找到最适合您目标的内容营销课程

  • 状态:免费试用

    您将获得的技能: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Search Engine Optimization, Social Media Strategy, Content Marketing, Guest Relations, Hospitality, Web Analytics and SEO, Digital Marketing, Instagram, Return On Investment, Customer Engagement

  • 状态:免费试用

    Northwestern University

    您将获得的技能: 营销策略, 多媒体, 社交媒体战略, 内容创作, 内容营销, 目标市场, 客户参与, 社交媒体营销, 写作, 营销效果, 博客, 潜在客户开发, 社交媒体

  • 状态:免费试用

    您将获得的技能: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Media Strategy, Content Marketing, Marketing Strategies, Campaign Management, Plan Execution, Content Creation, Marketing, Customer Engagement, Communication Strategies, Goal Setting

  • 状态:预览

    您将获得的技能: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

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    Pontificia Universidad Católica de Chile

    您将获得的技能: Digital Marketing, Marketing Planning, Campaign Management, Marketing Effectiveness, Marketing Strategies, Social Media Marketing, Content Marketing, Target Audience, Content Creation, Digital Advertising, Smart Goals, Marketing Channel, Persona Development

  • 您将获得的技能: Canva (Software), Logo Design, Video Production, Graphic and Visual Design, Content Creation, Graphic Design, Content Marketing, Social Media Marketing, Social Media, Digital Marketing

  • 状态:免费试用

    您将获得的技能: TikTok, Social Media Marketing, Business Marketing, Brand Marketing, Social Media, Content Creation, Content Marketing, Marketing, Driving engagement, Marketing Strategy and Techniques, Content Strategy, Branding

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  • 状态:免费试用

    您将获得的技能: Content Performance Analysis, Social Media Management, Social Media, Content Strategy, Instagram, Social Media Strategy, Social Media Marketing, Content Marketing, Content Creation, Facebook, Branding, Content Management, Customer Engagement

  • 状态:免费试用

    Digital Marketing Institute

    您将获得的技能: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications

  • 您将获得的技能: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing

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