市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

您将获得的技能: Marketing Effectiveness, Marketing Planning, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Budget Management, Performance Measurement, Digital Marketing
混合 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning
初级 · 课程 · 1-4 周

University of Michigan
您将获得的技能: A/B 测试, 网络分析, 创建调查, 抽样(统计), 数据分析, 分析, 网络分析和 SEO, 研究设计, 数据收集, 调查, 定性研究, 样本量的确定, 可用性测试, 研究方法, 用户研究
初级 · 课程 · 1-3 个月

您将获得的技能: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research
初级 · 指导项目 · 不超过 2 小时

IE Business School
您将获得的技能: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement
初级 · 课程 · 1-4 周

Johns Hopkins University
您将获得的技能: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis
中级 · 课程 · 1-3 个月

Indian Institute of Technology Guwahati
您将获得的技能: User Research, UI/UX Research, Competitive Analysis, Qualitative Research, User Experience, Usability Testing, User Centered Design, Research Methodologies, Focus Group, Interviewing Skills, Surveys, Data Collection, Stakeholder Analysis
初级 · 课程 · 1-3 个月

Unilever
您将获得的技能: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
初级 · 课程 · 1-4 周

Emory University
您将获得的技能: Marketing, Marketing Communications, Target Market
初级 · 课程 · 1-3 个月

Universidades Anáhuac
您将获得的技能: Regression Analysis, Marketing Analytics, Business Intelligence, Data-Driven Decision-Making, Data Mining, Data Analysis, SPSS, Customer Analysis, Market Analysis, Statistical Analysis, Market Research, Correlation Analysis, Consumer Behaviour, Microsoft Excel
初级 · 课程 · 1-3 个月

Fundação Instituto de Administração
您将获得的技能: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Marketing Management, Data Collection, Market Intelligence, Forecasting, Strategic Decision-Making, Data Analysis, Predictive Modeling, Analysis, Data-Driven Decision-Making, Marketing
初级 · 专项课程 · 3-6 个月
University of Virginia
您将获得的技能: 竞争分析, 市场动态, 博弈论, Regulation and Legal Compliance, 新业务开发, 产品生命周期管理, 目标市场, 企业战略, 消费者行为, 价值主张, 战略伙伴关系, 营销, 市场份额
初级 · 课程 · 1-4 周