市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

University of California, Davis
您将获得的技能: Journey Mapping, Data Ethics, Responsible AI, Generative AI, AI Enablement, Customer Insights, User Experience, User Research, Product Management, Customer Analysis, Market Opportunities, Ethical Standards And Conduct, Interviewing Skills, Innovation, Market Research, Prioritization
初级 · 课程 · 1-4 周

您将获得的技能: Market Research, Business Research, Market Intelligence, Research Reports, Market Analysis, Business Requirements, Project Design, Market Share, Business Analysis, Project Scoping, Requirements Elicitation, Project Documentation, Business Priorities, Target Audience, Stakeholder Engagement, Market Trend, Data Capture, Record Keeping
初级 · 课程 · 1-4 周

您将获得的技能: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Risk Mitigation, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Risk Management, Team Performance Management, Competitive Analysis, Business Strategy, Data Analysis
★ 4.6 (224) · 中级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Competitive Analysis, Market Analysis, Competitive Intelligence, Market Research, Strategic Marketing, Marketing Strategies, Go To Market Strategy, Case Studies, Market Intelligence, Strategic Thinking, Marketing, Market Opportunities, Marketing Strategy and Techniques, Business Strategy, Analysis, Product Marketing, Strategic Decision-Making, Product Strategy, Data-Driven Decision-Making, Promotional Strategies
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: 产品管理, 产品战略, 价值主张, 产品测试, 产品规划, 用户反馈, 客户分析, 用户体验, 产品设计, 产品开发, 构思, 产品改进, 可用性测试, 目标受众, 市场分析, 敏捷产品开发, 竞争分析, 持续改进流程, 产品要求, 目标市场
★ 4.6 (89) · 初级 · 课程 · 1-3 个月

Creo Incubator
您将获得的技能: Competitive Analysis, Market Analysis, Market Opportunities, Market Research, Target Market, Market Intelligence, Business Strategy, Competitive Intelligence, Go To Market Strategy, Market Dynamics, Entrepreneurship, Focus Group, Business Metrics, Return On Investment, Interviewing Skills
中级 · 课程 · 1-4 周

John Wiley & Sons
您将获得的技能: Product Marketing, Go To Market Strategy, Value Propositions, Product Planning, Product Strategy, Strategic Marketing, Storytelling, Marketing Planning, Commercialization, Product Promotion, Growth Strategies, Market Share, Branding, Brand Strategy, User Feedback, Persuasive Communication, Customer experience improvement, Strategic Partnership, Driving engagement, Customer Analysis
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Sample Size Determination, Sampling (Statistics), Survey Creation, Quantitative Research, Research Design, Business Research, Research Methodologies, Estimation, Data Collection, Statistical Inference, Statistical Methods, Statistics, Decision Making, Probability & Statistics, Probability
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 打造品牌, 统计方法, 营销预算, 统计分析, 消费者行为, 回归分析, 营销分析, 数据驱动的营销, 客户分析, 预测分析, 品牌管理, 数据驱动决策, 资源分配, 营销策略, 品牌战略, 客户洞察, 营销效果, A/B 测试, 投资回报, 品牌意识
★ 4.7 (6446) · 初级 · 课程 · 1-3 个月

您将获得的技能: File Management, Document Management, Data Management, Data Governance, Data Literacy, Records Management, Data Cleansing, File Systems, Data Analysis, Data Processing, Data Maintenance, Record Keeping, Data Quality, Version Control
初级 · 课程 · 1-4 周

您将获得的技能: Market Research, Customer Analysis, Product Strategy, Strategic Marketing, Workflow Management, Survey Creation, No-Code Development, Consumer Behaviour, Market Analysis, Customer Insights, Quantitative Research, Data Integration, Business Process Automation, Automation, Process Design, Real Time Data, Product Design, Decision Making, Cloud-Based Integration, Data Quality
初级 · 课程 · 1-4 周

University of Minnesota
您将获得的技能: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, Target Audience, Product Planning, Product Management, Business Strategy, Business Modeling, Product Knowledge, Product Lifecycle Management, Product Requirements
初级 · 课程 · 1-3 个月