内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

Unilever
您将获得的技能: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Layout Design, Process Design, Design Elements And Principles, Workflow Management, Digital Design, Marketing Collateral, Graphic Design, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness
高级设置 · 指导项目 · 不超过 2 小时

您将获得的技能: Drive Engagement, Live Streaming, Social Media Marketing, Growth Strategies, Social Media Content, Social Media Strategy, Video Production, Content Strategy, Content Creation, Target Audience, Production Schedule, Scheduling
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement
中级 · 课程 · 1-4 周

您将获得的技能: Empathy, Business Leadership, Diversity and Inclusion, Interpersonal Communications, Leadership, Leadership and Management, Business Transformation, Strategic Leadership, Emotional Intelligence, Communication Strategies, Organizational Leadership, Non-Verbal Communication, Team Management, Team Performance Management, Innovation, People Management, Organizational Change, Communication, Sales, Marketing Strategies
初级 · 课程 · 1-3 个月
IE Business School
您将获得的技能: 集思广益, 创意设计, 创造力, 品牌战略, 生产流程, 提案制定, 营销活动经理, 广告, 生产规划, 叙事, 广告活动, 价值主张, 摄影, 目标受众, 打造品牌, 演讲, 营销设计, 营销传播
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Hypertext Markup Language (HTML), Front-End Web Development, Web Design and Development, Web Development, Web Development Tools, Web Applications, Web Content, Integrated Development Environments
初级 · 指导项目 · 不超过 2 小时

Microsoft
您将获得的技能: Productivity Software, Administrative Support, Sales Process, Customer Service, AI Personalization, Customer experience improvement, Sales, Customer Relationship Building, Sales Enablement, Account Management, Microsoft Copilot, File Management, Communication, Brainstorming, Generative AI Agents, Process Optimization, Scheduling
高级设置 · 课程 · 1-4 周

您将获得的技能: User Research, UI/UX Research, Prototyping, Design Research, User Experience, User Experience Design, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Artificial Intelligence, Experience Design, User Centered Design, Prompt Patterns, User Interface (UI), Design, Design Thinking, User Interface (UI) Design, Wireframing, Presentations, Responsible AI, Professional Development
中级 · 课程 · 1-3 个月

您将获得的技能: Information Architecture, UI/UX Research, User Research, Agile Software Development, User Interface and User Experience (UI/UX) Design, Design Thinking, User Experience, User Centered Design, Usability, Usability Testing, Responsive Web Design, Agile Methodology, Kanban Principles, User Flows, User Interface (UI), Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience)
初级 · 专业证书 · 3-6 个月

Coursera
您将获得的技能: Marketing Materials, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Content Marketing, Sales Presentations, Marketing Communications, Digital Marketing, Entrepreneurship
初级 · 指导项目 · 不超过 2 小时

DeepLearning.AI
您将获得的技能: Algorithm, 人工智能, 无监督学习, 数据伦理, 深度学习, 人工神经网络, 强化学习, 降维, 机器学习, 异常检测, 监督学习
初级 · 课程 · 1-4 周