Marketing Planning

营销策划是一种战略方法,包括分析、设定目标和创建营销策略,以实现业务目标。Coursera 的 Marketing Planning 目录向您传授了这一关键业务职能的关键方面。您将学习到从了解市场调研、消费者行为和竞争对手分析,到制定全面的营销战略、预算和执行计划等各个方面。此外,它还深入探讨了数字营销计划、细分、目标定位等内容。通过掌握这些技能,您可以推动自己在市场营销、销售、产品管理领域的职业发展,或者成为一名创建新企业的企业家。
21凭据
2个在线学位
67门课程

最受欢迎

当前趋势

最新发布

筛选依据

主题
必需的

语言
必需的

在整个课程(说明和评估)中使用的语言。

了解产品
必需的

通过实践教程在 2 小时内掌握与工作相关的技能。
通过已评分作业、视频和论坛向顶级授课教师学习。
通过完成一系列课程和项目,深入学习学科知识。
获得行业领导者颁发的职业证书,展示您学到的专业知识。
攻读硕士学位的同时获得职业证书。
在线获得学士学位或硕士学位,所需费用仅为在校学习费用的一小部分。

级别
必需的

课程长度
必需的

字幕
必需的

教师
必需的

“marketing planning” 的结果

  • 状态:免费试用

    IE Business School

    您将获得的技能: 目标市场, 同行评审, 案例研究, 市场调查, 营销策略, 数据分析, 创建调查, 研究设计, 价值主张, 营销渠道, 消费者行为, 商业研究, 营销, 业务规划, 产品战略, 产品营销, 营销策划, 市场分析, 调查, 营销传播

  • 状态:免费试用

    IE Business School

    您将获得的技能: 目标市场, 案例研究, 营销策略与技巧, 品牌战略, 营销策略, 损益(P&L)管理, 营销分析, 竞争分析, 营销预算, 业务规划, 规划, 进入市场战略, 营销策划, 产品营销, 市场分析

  • 状态:新
    状态:免费试用

    您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Digital Advertising, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

  • 状态:免费试用

    IE Business School

    您将获得的技能: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Value Propositions, Strategic Marketing, Product Marketing, Market Analysis, Marketing Psychology, Market Data

  • 状态:免费试用

    University of London

    您将获得的技能: 工艺设计, 营销策略, 营销策略与技巧, 消费者行为, 营销心理学, 营销, 社会科学, 营销策划, 竞争分析, 商业道德, 运营管理, 业务运营, 文化, 全球营销, 企业管理, 可持续商业, 卓越运营, 国际关系, 运行效率, 战略营销

  • 状态:新
    状态:免费试用

    您将获得的技能: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Brand Management, Campaign Management, Competitive Analysis, Market Analysis, Brand Awareness, Product Strategy, Case Studies, Marketing Analytics, Digital Marketing, Branding, Business, Product Lifecycle Management

是什么让您今天来到 Coursera?

  • 状态:新
    状态:免费试用

    您将获得的技能: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising

  • 状态:免费试用

    您将获得的技能: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Web Analytics

  • 状态:免费试用

    您将获得的技能: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Content Development and Management, Ideation, Social Media Content, Content Strategy, Data Analysis

  • 状态:新
    状态:免费试用

    您将获得的技能: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business

  • 状态:预览

    University of Washington

    您将获得的技能: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Competitive Analysis, Target Audience, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct

  • 状态:预览

    S.P. Jain Institute of Management and Research

    您将获得的技能: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Planning, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Brand Management, Market Analysis, Communication Strategies, Value Propositions

是什么让您今天来到 Coursera?

主要合作伙伴

  • IE Business School
  • EDUCBA
  • Goldman Sachs
  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • Arizona State University
  • Adobe
  • Tecnológico de Monterrey