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This course will give you an introduction to key marketing concepts and basic skills. You’ll learn how tools such as marketing frameworks can help you analyze the market and achieve business goals. As you dive into the psychology of marketing, you’ll learn how to understand consumer behavior, size up the competition, and engage customers through effective marketing channels. This course will provide you with the foundational knowledge needed to explore more specialized marketing topics.
Essential Marketing Frameworks
您将学到什么
Foundational marketing terms and concepts
Key marketing frameworks (e.g., SWOT analysis, 4Ps, 5Cs)
Insights into consumer behavior and their impact on marketing strategies
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
该课程共有3个模块
In this module, we'll dive into some foundational concepts and terminology of marketing. You will learn why marketing is essential for businesses and explore various marketing roles and careers. Through engaging with key marketing terms and analyzing real-world case studies, you will gain a solid understanding of how marketing strategies are developed and implemented. This module will set the stage for your journey into the world of marketing, providing you with the essential knowledge and skills needed to succeed in more specialized topics.
涵盖的内容
3个视频6篇阅读材料3个作业2个讨论话题2个插件
This module focuses on a crucial aspect of marketing: understanding and analyzing markets. In this module, you will be introduced to key marketing frameworks that will help you comprehend a business's market and identify opportunities. You'll learn about several marketing frameworks, including: 4Ps, 5Cs, 7Ps, Porter's Five Forces, and more. At the end of this module, you'll develop a basic marketing plan using one of the frameworks.
涵盖的内容
1个视频3篇阅读材料3个作业1次同伴评审1个插件
Welcome to Module 3 of Essential Marketing Frameworks! This module focuses on the fascinating field of marketing psychology and how it can be used to engage with your audience effectively. You'll learn about key consumer behavior concepts, the ethical importance of audience consideration, and how to analyze market research findings to make informed marketing decisions. At the end of this module, you'll create a basic research marketing proposal that incorporates key concepts from the lesson.
涵盖的内容
4个视频5篇阅读材料7个作业1个讨论话题2个插件
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