内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

University of Colorado Boulder
您将获得的技能: 色彩理论, 设计师, 布局设计, 信息架构, 平面设计, 叙事, Adobe InDesign, 排版, 设计研究, Adobe Photoshop, 设计元素和原则
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: Social Media, Social Media Marketing, Social Media Strategy, Digital Transformation, Marketing, Professional Networking, Customer Relationship Building, Content Strategy, Customer Engagement, Market Dynamics, Integrated Marketing Communications, Target Audience, Peer Review
混合 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research
初级 · 课程 · 1-4 周

Johns Hopkins University
您将获得的技能: Marketing Psychology, Case Studies, Persuasive Communication, Advertising, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy
中级 · 课程 · 1-3 个月

The Pennsylvania State University
您将获得的技能: 市场动态, 营养与饮食, 减缓气候变化, 生产管理, 制造和生产, 生物技术, 环境管理系统, 商业经济学, 可持续性标准, 水资源管理
混合 · 课程 · 1-3 个月

Universidad de Palermo
您将获得的技能: Marketing Channel, Consumer Behaviour, Point of Sale, Cross-Channel Marketing, Promotional Strategies, Marketing Strategies, Digital Marketing, Customer experience strategy (CX), Retail Store Operations, Merchandising, Sales Strategy, Customer Insights, Digital Transformation, Market Analysis
初级 · 课程 · 1-4 周

University of Colorado System
您将获得的技能: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Supervised Learning, Dimensionality Reduction, Marketing Effectiveness, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Campaign Management, Customer experience improvement, Personalized Service, Customer Insights, Model Evaluation, Machine Learning
中级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: 网页内容无障碍指南, 语言学习, 数字教学法, 技术战略, 教育软件和技术, 课程开发, 混合式学习
中级 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Storytelling, Social Media Marketing, Social Media, Content Strategy, Content Creation, Social Media Strategy, Media Relations, Strategic Partnership, Brand Management, Paid media, Advertising, Revenue Management, Strategic Communication, Video Production, Community Development, Target Audience, Target Market, Negotiation, Crisis Management, Planning
初级 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Social Media, LinkedIn, Facebook, Social Media Strategy, Social Network Analysis, Professional Networking, Digital Media Strategy, Cross-Channel Marketing, Business Strategies, Customer Engagement, Digital Communications
混合 · 课程 · 1-4 周

Princeton University
您将获得的技能: 数据结构, 图论, 理论计算机科学, 数学建模, 组合学, Algorithm, 高等数学, 概率, 数学理论与分析
高级设置 · 课程 · 1-3 个月

Coursera
您将获得的技能: Newsletters, Email Marketing, Project Design, Content Creation, Scheduling, Test Tools, User Accounts, Marketing, Communication
中级 · 指导项目 · 不超过 2 小时