社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

University of California, Davis
您将获得的技能: 竞争分析, 内容创作, 内容营销, 预测, 搜索引擎优化, 设定目标, 内部审计, 关键绩效指标 (KPI), 网络分析和 SEO, 营销, 搜索引擎营销, 关键词研究, 期望管理, 关系管理, 内容性能分析, 内容战略, A/B 测试
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Presentations, Graphic Design, Data Visualization, Marketing Materials, Social Media Content, Social Media Marketing, Content Creation, Marketing Design, User Accounts, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

AI CERTs
您将获得的技能: AI Personalization, Video Production, Media Production, Photo/Video Production and Technology, Video Editing, Videography, Image Analysis, Storytelling, Generative AI, Artificial Intelligence, Real Time Data, AI Workflows, Image Quality, Editing, Deep Learning
中级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Animations, Social Media Content, Social Media, Social Media Marketing, Graphic Design, Graphic and Visual Design, Content Creation, Multimedia, Organizational Skills, Marketing
中级 · 指导项目 · 不超过 2 小时

University of Colorado Boulder
您将获得的技能: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Process Mapping, Process Analysis, Web Analytics, Dashboard, Process Design, Customer experience improvement, Driving engagement, Process Improvement and Optimization, User Feedback, Marketing Analytics, Customer Insights, Digital Marketing, Customer Analysis, Key Performance Indicators (KPIs), Analysis, Business Metrics, Data-Driven Decision-Making
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics
初级 · 指导项目 · 不超过 2 小时

Universitat Autònoma de Barcelona
您将获得的技能: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Brand Management, Brand Strategy, Marketing Communications, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Event Management, Strategic Partnership, Advertising Sales, Stakeholder Communications, Business Relationship Management, Communication
初级 · 课程 · 1-3 个月

The Chinese University of Hong Kong
您将获得的技能: 电子商务, 市场动态, 文化敏感性, 营销, 文化多样性, 消费者行为, 品牌管理, 社会科学, 广告, 全球营销, 社会学, 数字媒体战略
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Social Media Campaigns, Marketing Design, Marketing Materials, Social Media, Social Media Content, Graphic Design, Promotional Materials, Content Creation, Advertising, Marketing, Online Advertising
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Data Sharing, Presentations, Design, Color Theory, Graphic Design, Marketing, Communication
中级 · 指导项目 · 不超过 2 小时

Berklee
您将获得的技能: 创造力, 叙事, 编辑, 自动化, 器乐, 音乐表演, 技术支持, 音乐, 文件管理, 写作, 音乐理论, 音乐创作, 媒体制作
初级 · 专项课程 · 3-6 个月