社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。
University of Illinois Urbana-Champaign
您将获得的技能: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Keyword Research, Research, Search Engine Optimization, Search Engine Marketing, User Research, Content Strategy, Web Analytics and SEO, AI Product Strategy, Content Creation
初级 · 课程 · 1-4 周

您将获得的技能: User Experience Design, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Usability, User Research, Human Factors, Human Centered Design, Ideation, User Flows, Competitive Analysis, Mockups
初级 · 课程 · 1-4 周

SkillsBooster Academy
您将获得的技能: Presentations, Data Presentation, Sales Presentation, Visual Design, Multimedia, Interactive Data Visualization, Data Visualization, Design Reviews, Workflow Management, Graphic and Visual Design Software, Marketing Design, Visualization (Computer Graphics), Statistical Visualization, Brand Awareness, Executive Presence, Brand Marketing, Branding, Visual Impairment Education, Brand Loyalty, Brand Management
初级 · 课程 · 1-3 个月

您将获得的技能: Facebook, Social Media Campaigns, Marketing Design, Marketing Materials, Social Media, Social Media Content, Graphic Design, Promotional Materials, Content Creation, Advertising, Marketing, Online Advertising
中级 · 指导项目 · 不超过 2 小时

Universidad Austral
您将获得的技能: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Media Planning, Performance marketing, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs)
初级 · 课程 · 1-4 周

Stanford University
您将获得的技能: 管理式医疗, 非结构化数据, 医疗保健行业知识, 医疗保健, 临床研究伦理, 健康信息学, 负责任的人工智能, 模型评估, 医疗保健伦理, 药品, 人工智能, 应用机器学习, 模型部署, 临床数据管理, 临床研究, 机器学习, 数据挖掘, 数据伦理, 卫生系统, 功能工程
初级 · 专项课程 · 3-6 个月

University of London
您将获得的技能: 研究设计, 定性研究, 研究, 道德标准与行为, 社会科学, 研究方法, 时间表, 数据收集, 调查, 写作
混合 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Data Sharing, Presentations, Design, Color Theory, Graphic Design, Marketing, Communication
中级 · 指导项目 · 不超过 2 小时

CertNexus
您将获得的技能: Customer experience improvement, Data Strategy, Data Modeling, Marketing Analytics, Customer Insights, Business Analytics, Business Intelligence, Marketing Strategies, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance
混合 · 课程 · 1-4 周

您将获得的技能: Google Analytics, Web Analytics, Marketing Analytics, Looker (Software), Real Time Data, Analytics, Google Ads, Data Analysis, Customer Insights, Target Audience, Marketing Strategies, Performance Analysis, Customer Retention, E-Commerce
初级 · 课程 · 1-4 周

您将获得的技能: AI Security, Workplace inclusivity, Social Impact, Generative AI, Analysis, Critical Thinking, Data Security
初级 · 课程 · 1-4 周