内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

University of California, Davis
您将获得的技能: Copywriting, Social Media Marketing, Content Marketing, Driving engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Search Engine Optimization
中级 · 课程 · 1-4 周

University of Virginia Darden School Foundation
您将获得的技能: 生成式人工智能, 数字营销, 人工智能个性化, 关键词研究, 搜索引擎营销, 营销策略, 营销分析, 消费者行为, 大型语言建模, 数字广告, 客户洞察, 内容营销, Google 广告, 客户体验战略(CX)
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Materials, Copywriting, Generative AI, Marketing Design, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, AI Enablement, MarTech, ChatGPT, Operational Efficiency
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Storytelling, Content Performance Analysis, Storyboarding, Video Production, Photo/Video Production and Technology, Benchmarking, Search Engine Optimization, Video Editing, Drive Engagement, Content Strategy, Live Streaming, Keyword Research, Driving engagement, Performance Analysis, Marketing Analytics, Logo Design, Social Media Management, Web Analytics and SEO, Content Development and Management, Marketing
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI
中级 · 专项课程 · 3-6 个月

University of Pennsylvania
您将获得的技能: 社交网络分析, 影响, 消费者行为, 社交媒体营销, 营销传播, 社交媒体, 内容营销, 讲故事, 市场营销, 广告, 品牌战略, 说服沟通, 营销心理学
混合 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Social Media Marketing, Point of Sale, Brand Loyalty, Customer Retention, Social Media Management, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Relationship Management, Customer Analysis, E-Commerce, Digital Marketing, Content Creation, Personalized Service, Employee Surveys, Process Optimization, User Feedback, Business Marketing, Contextual Advertising
初级 · 专项课程 · 3-6 个月

您将获得的技能: Content Performance Analysis, Content Creation, Web Content, Search Engine Optimization, Performance Analysis, Digital Publishing, Driving engagement, Content Management Systems, Web Analytics, Keyword Research, Performance Measurement, Performance Improvement, Copywriting, Process Optimization, Web Content Accessibility Guidelines, Data-Driven Decision-Making
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: Social Media Content, Social Media Strategy, Social Media Marketing, Campaign Management, Content Performance Analysis, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Artificial Intelligence, Continuous Improvement Process, Responsible AI, Data Analysis
中级 · 课程 · 1-3 个月

LearnKartS
您将获得的技能: Prompt Engineering, Business Writing, ChatGPT, Social Media Content, Marketing Automation, Business Marketing, Copywriting, Email Automation, Writing, Social Media Campaigns, Marketing Communications, Business Ethics, Brainstorming, Content Creation, Content Strategy, Social Media Marketing
初级 · 课程 · 1-4 周

您将获得的技能: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Facebook, Content Marketing, LinkedIn, Digital Marketing, Graphic Design
初级 · 指导项目 · 不超过 2 小时

Board Infinity
初级 · 课程 · 1-4 周