社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Simplilearn
您将获得的技能: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Management, Brand Awareness, Content Creation, Target Audience
初级 · 课程 · 1-4 周

Goldman Sachs
您将获得的技能: 内容营销, 付费媒体, 数字化营销, 社交媒体活动, 在线广告, 分析, 营销策划, 点击付费广告, 自有媒体, 数字媒体战略, 营销策略与技巧, 赢得媒体, 搜索引擎营销, 营销设计, 社交媒体营销, 营销活动经理
混合 · 课程 · 1-4 周

Meta
您将获得的技能: 沟通, 社交媒体战略, 数字广告, 关键绩效指标 (KPI), A/B 测试, 数字化营销, 投资回报, 社交媒体活动, 社交媒体营销, Facebook, 广告活动, 业务指标, 数据分析, 数据展示, 营销, 营销分析, 营销传播, 社交媒体, 营销效果, 营销活动经理
初级 · 课程 · 1-4 周

Universidad Nacional Autónoma de México
您将获得的技能: Social Media Marketing, Social Media, Target Audience, Digital Marketing, Social Media Campaigns, Performance Analysis, Content Creation, Digital Advertising, Marketing, Marketing Strategies, Customer Engagement, Instagram, Performance Metric, TikTok, Brand Management, Facebook, Trend Analysis, LinkedIn, Business Metrics, Crisis Management
初级 · 课程 · 1-3 个月

您将获得的技能: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Strategy, AI Product Strategy, MarTech, Content Creation, Digital Marketing
初级 · 课程 · 1-4 周

您将获得的技能: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: 创新, 内容创作, 生成式人工智能, 社交媒体活动, 分析, 社交媒体营销, Prompt Engineering, 社交媒体内容, 数据分析, 市场运营, 客户参与, AI 个性化服务, Instagram, 社交媒体, 营销活动经理
中级 · 课程 · 1-4 周

SkillUp
您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Content Creation, Instagram, TikTok, Content Marketing, Content Performance Analysis, Growth Strategies, Calendar Management, Drive Engagement, Digital Marketing, Scheduling, Brand Awareness, Customer Engagement, Branding, Market Research, Data-Driven Decision-Making
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: Social Media Content, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Campaign Management, Marketing Planning, Content Performance Analysis, Advertising Campaigns, Social Media Management, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Digital Content, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis
中级 · 课程 · 1-3 个月

您将获得的技能: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding
初级 · 指导项目 · 不超过 2 小时

University of Pennsylvania
您将获得的技能: 叙事, 沟通, 品牌战略, 内容创作, 社交媒体营销, 社交网络分析, 广告, 消费者行为, 营销, 影响, 营销心理学, 社交媒体
混合 · 课程 · 1-4 周

Illinois Tech
您将获得的技能: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)
中级 · 课程 · 1-3 个月