Integrated Marketing Communications

整合营销传播(IMC)是一种战略方法,可确保将所有形式的传播和信息精心地联系在一起,从而创造无缝、统一的客户体验。Coursera 的 IMC 技能目录指导您在各种营销渠道之间建立有效的沟通。您将了解到一致的品牌声音的重要性、不同媒体在传达信息中的作用,以及整合公关、广告、直销、社交媒体和促销的策略。对 IMC 细致入微的理解将帮助您创建引人注目的协调活动,与目标受众产生共鸣,推动业务增长。
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4个在线学位
27门课程

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浏览整合营销传播课程目录

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 写作, 营销策略, 促销策略, 价值主张, 消费者行为, 营销, 营销渠道, 整合营销传播, 营销管理, 产品战略, 广告, 产品管理, 战略营销, 品牌管理, 价格谈判, 营销效果, 产品生命周期管理, 市场分析, 营销传播

  • 状态:免费试用

    您将获得的技能: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising, Integrated Marketing Communications, Media Planning, Price Negotiation, Sales Strategy

  • 状态:免费试用

    您将获得的技能: 数据分析, 营销分析, 客户体验战略(CX), 客户洞察, 数字化营销, 消费者行为, 社交媒体营销, 营销策略, 客户数据管理, 整合营销传播, 用户关系管理, 预测分析, 大数据, 营销效果

  • 状态:免费试用

    Northwestern University

    您将获得的技能: 社交媒体战略, 关键绩效指标 (KPI), 业务指标, 客户参与, 营销, A/B 测试, 法律, 社交媒体营销, 整合营销传播, 绩效衡量, 营销效果, 计划管理, 社交媒体, 信息隐私, 投资回报, 企业对消费者

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Customer experience strategy (CX), Marketing Strategies, Strategic Marketing, Marketing Strategy and Techniques, Marketing, Digital Marketing, Consumer Behaviour, Communication Planning, Integrated Marketing Communications, Marketing Effectiveness, Customer Insights, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Digital Communications, Content Strategy, MarTech

  • 状态:预览

    您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications

  • Coursera Project Network

    您将获得的技能: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines

  • 状态:免费试用

    您将获得的技能: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Promotional Strategies, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication

  • 状态:免费

    您将获得的技能: Amazon Web Services, Customer Communications Management, Customer experience strategy (CX), Integrated Marketing Communications, Cross-Channel Marketing, Service Level, Systems Integration, Security Controls

  • 状态:预览

    您将获得的技能: Social Media, Social Media Marketing, Social Media Strategy, Digital Transformation, Marketing, Professional Networking, Content Strategy, Customer Engagement, Consumer Behaviour, Stakeholder Engagement, Integrated Marketing Communications, Target Audience, Peer Review

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience

是什么让您今天来到 Coursera?

主要合作伙伴

  • IE Business School
  • Northwestern University
  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • Microsoft
  • S.P. Jain Institute of Management and Research
  • University of Colorado Boulder
  • EDUCBA