Public Relations

公共关系(PR)是在组织和公众之间建立互利关系的战略沟通过程。Coursera 的公共关系目录向您传授有效公共关系的核心原则和实践。您将学习到从制作有吸引力的信息、管理媒体关系、危机沟通策略到建立企业形象和声誉的所有内容。通过这些课程,您将了解如何驾驭数字环境,了解受众需求,设计公共关系策略,从而提高各行业组织的知名度和信誉度。
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找到最适合您目标的公共关系课程

  • 状态:预览

    您将获得的技能: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Digital Communications, Drive Engagement, Employee Engagement, Brand Management

  • 状态:免费试用

    您将获得的技能: Stakeholder Communications, Stakeholder Management, Stakeholder Analysis, Communication Planning, Stakeholder Engagement, Public Relations, Public Affairs, Performance Reporting, Report Writing, Strategic Communication, Marketing Effectiveness, Community Outreach, Performance Metric, Data Storytelling, Presentations, Relationship Building, Data Visualization

  • 状态:免费试用

    您将获得的技能: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Public Relations, Leadership, Media Relations, Brand Management, Employee Engagement, Crisis Management

  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 市场动态, 营销策略, 搜索引擎优化, 商业策略, 业务指标, 付费媒体, 创业, 关键绩效指标 (KPI), 营销, 公共关系, 客户获取管理, 增长战略, 组织结构, 赢得媒体, 预测, 数字化营销, 人员管理, 人才管理

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research

  • 状态:预览

    O.P. Jindal Global University

    您将获得的技能: Diplomacy, Negotiation, International Relations, Economics, Digital Communications, Communication, Cultural Diversity, Public Relations, Virtual Teams, Media and Communications, Social Media, Crisis Management

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Media and Communications, Digital Transformation, Journalism, Media Strategy, Media Relations, Digital Media Strategy, Revenue Management, Content Creation, Storytelling, Social Media Marketing, Social Media Campaigns, Advertising, Brand Management, Social Media, Digital Marketing, Public Relations, Intellectual Property, Video Production, Crisis Management, Communication Strategies

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies

  • Coursera Project Network

    您将获得的技能: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, User Accounts, Brand Management, Digital Marketing, Public Relations

  • 状态:预览

    Fundação Instituto de Administração

    您将获得的技能: Media Relations, Marketing, Business Management, Financial Management, Public Relations, Business Strategy, Event Management, Governance, Organizational Structure, Finance, Advertising Sales, Economics

  • 状态:免费试用

    您将获得的技能: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

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主要合作伙伴

  • University of Colorado Boulder
  • Microsoft
  • Real Madrid Graduate School Universidad Europea
  • Starweaver
  • Fundação Instituto de Administração
  • IESE Business School
  • University of California, Irvine
  • IE Business School