Public Relations

公共关系(PR)是在组织和公众之间建立互利关系的战略沟通过程。Coursera 的公共关系目录向您传授有效公共关系的核心原则和实践。您将学习到从制作有吸引力的信息、管理媒体关系、危机沟通策略到建立企业形象和声誉的所有内容。通过这些课程,您将了解如何驾驭数字环境,了解受众需求,设计公共关系策略,从而提高各行业组织的知名度和信誉度。
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找到最适合您目标的公共关系课程

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: 写作, 利益相关者的参与, 打造品牌, 媒体关系, 企业可持续发展, 叙事, 品牌战略, 战略传播, 说服沟通, 商业道德, 公共关系, 沟通策略, 专业网络, 新闻发布, 社交媒体, 危机管理, 市场营销和公共关系, 研究, 企业传讯, 营销传播

  • 状态:免费试用
    状态:人工智能技能

    您将获得的技能: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Strategic Communication, Content Strategy, Report Writing, Content Marketing, Social Media Content, Marketing Effectiveness, Generative AI

  • 状态:免费试用

    您将获得的技能: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Generative AI, Content Creation, Goal Setting, Ethical Standards And Conduct

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: 打造品牌, 企业可持续发展, 媒体关系, 利益相关者的参与, 战略传播, 公共关系, 专业网络, 说服沟通, 商业道德, 研究, 市场营销和公共关系, 企业传讯

  • 状态:预览

    您将获得的技能: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Stakeholder Analysis, Technology Strategies, Smart Goals, Teamwork, Ethical Standards And Conduct

  • 状态:预览

    Coursera Instructor Network

    您将获得的技能: Generative AI Agents, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, Media Relations, Productivity Software, Crisis Management, Prompt Engineering, Team Leadership, Promotions and Campaigns, Social Media Campaigns

是什么让您今天来到 Coursera?

  • 状态:免费试用

    您将获得的技能: Media Relations, Internal Communications, Crisis Management, Corporate Communications, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI Product Strategy, Real Time Data, Stakeholder Analysis

  • 状态:免费试用

    您将获得的技能: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization, Marketing Analytics

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Interpersonal Communications, Social Media Management, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Social Media Campaigns, Marketing, Earned Media, Business Strategy, Communication, Business Communication, Business Process

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: 写作, 媒体关系, 打造品牌, 品牌战略, 叙事, 战略传播, 公共关系, 新闻发布, 营销传播, 社交媒体

  • 状态:免费试用

    IESE Business School

    您将获得的技能: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

是什么让您今天来到 Coursera?

主要合作伙伴

  • University of Colorado Boulder
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  • Fundação Instituto de Administração
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