市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

Emory University
您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence
初级 · 专项课程 · 3-6 个月

Macquarie University
您将获得的技能: 整合营销传播, 营销策略, 客户数据管理, 数据分析, 大数据, 消费者行为, 预测分析, 用户关系管理, 营销分析, 客户洞察, 营销效果, 客户体验战略(CX), 数字化营销, 社交媒体营销
初级 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Unstructured Data, Marketing Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Data Analysis, Predictive Modeling, Classification And Regression Tree (CART), Semantic Web, JSON, Statistical Methods, Data Manipulation, Data Structures, Python Programming
攻读学位
初级 · 专项课程 · 3-6 个月

您将获得的技能: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: 人工智能, 客户分析, 生成式人工智能, 营销策略, 营销活动经理, Google Analytics(分析), 营销自动化, 性能分析, 负责任的人工智能, 数据伦理, 营销分析, 客户洞察, 社交媒体活动, 案例研究
中级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Animations, Motion Graphics, Graphic and Visual Design Software, Content Creation, Graphic Design
初级 · 指导项目 · 不超过 2 小时