营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

Meta
您将获得的技能: 社交媒体战略, 营销分析, 关键绩效指标 (KPI), A/B 测试, 投资回报, 社交媒体营销, Facebook, 营销, 沟通, 社交媒体, 数据分析, 广告活动, 营销效果, 数字广告, 社交媒体活动, 数据展示, 演讲, 数字化营销
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Digital Transformation, Business Transformation, Customer experience strategy (CX), Data Strategy, Applied Machine Learning, Business Modeling, Analytics, Organizational Change, Machine Learning Software, Technology Strategies, Business Analytics, Customer Insights, Innovation, Organizational Strategy, Machine Learning, Business Strategy, Workforce Development, Strategic Decision-Making, Forecasting, Competitive Analysis
初级 · 课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: Digital Transformation, Case Studies, Business Transformation, Leadership, Agile Methodology, Analytics, Business Modeling, Competitive Analysis, Lean Methodologies, Entrepreneurship, Business Strategy, Project Management
初级 · 课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Advertising, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Marketing Automation, Consumer Behaviour, Innovation
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 商业智能, 高级分析, 可行性研究, 数据驱动的决策制定, 数据扫盲, 网络模型, 业务建模, 数据质量, 趋势分析, 分析技能, 知识产权, 数据分析, 商业分析, 信息管理, 数据战略, 资产管理, 分析, 数字资产, 大数据
攻读学位
初级 · 专项课程 · 1-3 个月

您将获得的技能: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
初级 · 课程 · 1-4 周

Johns Hopkins University
您将获得的技能: Social Network Analysis, Machine Learning, Natural Language Processing, Text Mining, Network Analysis, Analytics, Data Preprocessing, Unstructured Data, Classification Algorithms, Artificial Intelligence and Machine Learning (AI/ML)
中级 · 课程 · 1-3 个月

您将获得的技能: Data Cleansing, Data Transformation, Alteryx, Data Manipulation, Data Import/Export, Data Preprocessing, Workflow Management, Data Literacy, Project Schedules, Data Visualization, Scheduling, Data Analysis Expressions (DAX), Automation, Exploratory Data Analysis
中级 · 指导项目 · 不超过 2 小时

IE Business School
您将获得的技能: Integrated Marketing Communications, Marketing Management, Marketing Communications, Peer Review, Presentations, Marketing, Brand Management, Marketing Strategies, Marketing Planning, Product Management, Go To Market Strategy, Product Marketing, Strategic Decision-Making, Price Negotiation, Case Studies
中级 · 课程 · 1-3 个月

您将获得的技能: Responsible AI, Data Ethics, Marketing Management, AI Personalization, Business Ethics, Ethical Standards And Conduct, Marketing Analytics, Case Studies, Content Creation, Information Privacy
中级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Value Propositions, Social Media Marketing, Market Research, Social Media Strategy, Strategic Planning, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Modeling, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting
攻读学位
初级 · 专项课程 · 3-6 个月

Skillshare
您将获得的技能: Web Analytics and SEO, Technical Support, Extensible Markup Language (XML)
初级 · 专项课程 · 3-6 个月