内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

Skillshare
您将获得的技能: Business Process
初级 · 专项课程 · 1-3 个月

Adobe
您将获得的技能: 叙事, 设计师, 故事板, Adobe Creative Cloud, 多媒体, 照片/视频制作与技术, 数字媒体战略, 沟通, 博客, 信息图表, 网页内容, 动画, 视频编辑, 平面和视觉设计, 编辑, 视频制作, 视觉设计, 媒体制作, 内容创作
混合 · 课程 · 1-4 周

Adobe
您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Marketing, Target Audience, Digital Advertising, Lead Generation, Content Marketing, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Brand Strategy, Customer Engagement, Content Creation
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Marketing Automation, Marketing Analytics, Newsletters, Marketing Psychology, Digital Marketing, A/B Testing, Customer Relationship Management, UI/UX Strategy
初级 · 专项课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Web Content, Storytelling, Content Strategy, Generative AI, Marketing Strategies
初级 · 专项课程 · 3-6 个月

您将获得的技能: Education Software and Technology, Motion Graphics, Blogs, Graphic and Visual Design, Scripting, Creativity, Augmented and Virtual Reality (AR/VR), Color Theory, Media Production, Persona Development, Target Audience, Image Quality, Writing and Editing, Marketing
初级 · 专项课程 · 3-6 个月
University of Colorado Boulder
您将获得的技能: 在线广告, 网络分析, 媒体策划, 数字化营销, 网络分析和 SEO, 数字广告, 关键词研究, 点击付费广告, 数据伦理, 社交媒体, 搜索引擎优化, 广告活动, 情境广告, 付费媒体, 广告, 搜索引擎营销, Google 广告, 营销, 社交媒体营销, 社交媒体战略
初级 · 专项课程 · 3-6 个月

您将获得的技能: Content Performance Analysis, Content Strategy, Stakeholder Communications, User Experience, UI/UX Strategy, User Research, User Interface and User Experience (UI/UX) Design, Test Planning, Data-Driven Decision-Making, Web Analytics, Competitive Analysis, Writing, Editing, Quality Assessment
中级 · 课程 · 1-3 个月

您将获得的技能: Content Performance Analysis, Generative AI, Earned Media, Web Content, Prompt Engineering, Keyword Research, AI Personalization, Search Engine Optimization, Shared Media, Content Creation, Content Strategy, Content Marketing, Public Relations, Owned Media, ChatGPT, Copywriting, No-Code Development
初级 · 课程 · 1-3 个月

Skillshare
您将获得的技能: Web Analytics and SEO, Information Architecture, Technical Support
初级 · 专项课程 · 3-6 个月

University of California, Irvine
您将获得的技能: 网络分析, 改善客户体验, A/B 测试, 营销分析, 数字化营销, 留住客户, 角色开发, 数字广告, 目标受众, 搜索引擎营销, 关键词研究, 搜索引擎优化, 点击付费广告, 营销策略与技巧, 关键绩效指标 (KPI), 客户参与, 客户获取管理, 营销效果, 社交媒体战略, 社交媒体
初级 · 专项课程 · 1-3 个月

您将获得的技能: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Market Intelligence, Automation
高级设置 · 课程 · 1-4 周