Content Marketing

内容营销是一种战略方法,侧重于创建和分发有价值、相关和一致的内容,以吸引和留住明确定义的受众,最终推动客户采取有利可图的行动。Coursera 的内容营销目录向您传授成功内容营销背后的原则和策略。您将学习如何创建和提供吸引人的内容,了解内容在更广泛的营销战略中的作用,并使用分析工具来衡量内容的成功和影响。这些知识将使您能够与受众建立有意义的联系,建立品牌知名度,产生潜在客户,并促进您的整体营销工作。
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66门课程

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    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

    此角色有 US$67,968 工资中位数¹.

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