Marketing Planning

营销策划是一种战略方法,包括分析、设定目标和创建营销策略,以实现业务目标。Coursera 的 Marketing Planning 目录向您传授了这一关键业务职能的关键方面。您将学习到从了解市场调研、消费者行为和竞争对手分析,到制定全面的营销战略、预算和执行计划等各个方面。此外,它还深入探讨了数字营销计划、细分、目标定位等内容。通过掌握这些技能,您可以推动自己在市场营销、销售、产品管理领域的职业发展,或者成为一名创建新企业的企业家。
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2个在线学位
68门课程

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“marketing planning” 的结果

  • 状态:免费试用

    您将获得的技能: Customer Insights, Digital Marketing, Digital Advertising, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing, Online Advertising, Strategic Marketing, Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Email Marketing, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: 写作, 专业发展, 战略营销, 招聘, 电话技能, 英语, 说服沟通, 文化响应, 沟通, 商务写作, 语言交流技能, 谈判, 公开演讲, 适应, 申请人跟踪系统, 演讲, 简明扼要, 口头表达, 营销策划, 面试技巧

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Branding, Marketing Planning, Strategic Marketing, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Professional Development, Professional Networking, Goal Setting, Content Creation, Value Propositions, Entrepreneurship, Innovation, Competitive Analysis

  • 状态:免费试用

    您将获得的技能: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, MarTech, Marketing Planning, Value Propositions, Social Media Marketing, Marketing Strategies, Business Strategy, Business

  • 状态:免费试用

    IE Business School

    您将获得的技能: 案例研究, 目标市场, 同行评审, 酒店管理, 营销策略与技巧, 竞争分析, 消费者行为, 商务, 营销策划, 战略营销, 营销管理, 市场运营, 市场分析, 营销效果

  • 状态:新
    状态:免费试用

    您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Content Creation

  • 状态:预览

    University of Illinois Urbana-Champaign

    您将获得的技能: 管理, 数字资产, 内容营销, 内容创作, 目标受众, 营销策划, 内容性能分析, 数字内容, 网页内容, 内容管理, 内容战略, 旁听

  • 状态:免费

    您将获得的技能: 目标市场, 业务指标, 市场调查, 营销策略与技巧, 营销策划, 营销, 市场机遇, 销售策略, 销售, 品牌管理, 营销分析, 销售流程, 数字化营销, 客户分析

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: Global Marketing, Virtual Teams, Diversity Marketing, Cultural Sensitivity, Cultural Diversity, Workplace inclusivity, Intercultural Competence, Diversity Awareness, Cultural Responsiveness, Consumer Behaviour, Business Strategy, Marketing Planning, Culture, Corporate Strategy, Team Management, Marketing, International Relations, Teamwork, Advertising, World History

  • 状态:预览

    您将获得的技能: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement

  • 状态:新
    状态:预览

    您将获得的技能: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management

  • 状态:免费试用

    Arizona State University

    您将获得的技能: 促销策略, 会议促进, 营销, 销售演示, 电话技能, 营销预算, 营销策划, 销售技巧, 集思广益, 业务规划, 商务写作, 商务信函, 商业营销, 英语, 广告, 谈判, 采购, 业务沟通, 营销传播, 产品规划

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主要合作伙伴

  • IE Business School
  • EDUCBA
  • Goldman Sachs
  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • Arizona State University
  • Adobe
  • Microsoft