Brand Awareness

品牌意识是指消费者对某一特定品牌、其标识、形象、产品和价值的认可和熟悉程度。Coursera 的品牌意识目录教您如何在当今竞争激烈的市场中建立、衡量和管理强大的品牌影响力。您将学习如何制定战略性品牌战略、利用社交媒体和数字营销工具进行品牌推广、了解消费者行为及其如何影响品牌认知。此外,您还将发现衡量品牌知名度和美誉度的方法,并利用这些见解来提高品牌忠诚度和品牌资产。这项技能对于营销专业人士、企业领导者、企业家以及任何有兴趣通过有效的品牌管理推动业务增长的人来说都至关重要。
11凭据
67门课程

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  • 此角色有 US$53,900 工资中位数¹.

    描述:

    A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.

    此角色有 US$53,900 工资中位数¹.

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  • 此角色有 US$53,120 工资中位数¹.

    描述:

    A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.

    此角色有 US$53,120 工资中位数¹.

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“brand awareness” 的结果

  • 状态:新
    状态:预览

    您将获得的技能: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement

  • 您将获得的技能: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development

  • 状态:免费试用

    您将获得的技能: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

  • 状态:免费试用

    您将获得的技能: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 客户体验战略(CX), 营销策略, 市场趋势, 消费者行为, 客户洞察, 创新, 品牌战略, 竞争分析, 电子商务, 企业战略, 品牌意识, 品牌忠诚度, 品牌管理

  • 状态:预览

    您将获得的技能: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

  • 状态:新
    状态:免费试用

    您将获得的技能: Content Performance Analysis, Brand Strategy, Photography, Photo Editing, Brand Awareness, Drive Engagement

  • 状态:免费试用

    您将获得的技能: 团队建设, 创造性思维, 创业, 创新, 产品开发, 战略思维, 集思广益, 专业网络, 构思, 建立关系, 适应, 品牌意识, 创造力, 打造品牌, 设计思维, 同理心, 协作, 创造性地解决问题

  • 状态:免费试用

    Digital Marketing Institute

    您将获得的技能: 网络分析, 社交媒体战略, 内容创作, Instagram, 社交媒体营销, 社交媒体管理, Facebook, 目标受众, 社交媒体活动, 数字广告, 绩效衡量, 品牌意识, 广告活动

  • 状态:免费试用

    您将获得的技能: Professional Networking, Interviewing Skills, Finance, Financial Services, Verbal Communication Skills, Financial Analysis, Case Studies, LinkedIn, Brand Awareness, Presentations, Storytelling, Banking, Non-Verbal Communication, Communication, Relationship Building, Value Propositions, Business Writing

  • 您将获得的技能: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Brand Awareness, Digital Design

  • 您将获得的技能: Marketing Materials, Presentations, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication

是什么让您今天来到 Coursera?

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