市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

您将获得的技能: Business Intelligence, Marketing Analytics, Pivot Tables And Charts, Dashboard, Data Visualization, Power BI, Tableau Software, Google Analytics, Data Visualization Software, Microsoft Excel, Marketing, Data Collection, Statistics, Key Performance Indicators (KPIs), Web Analytics, Data Analysis, Market Analysis, Market Intelligence, Market Research, Data Management
初级 · 课程 · 1-3 个月

初级 · 课程 · 1-3 个月

您将获得的技能: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Quantitative Research, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Business Strategy, Business Acumen
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Analytics, Marketing Effectiveness, Market Analysis, Competitive Analysis, Marketing, Key Performance Indicators (KPIs), Market Research, Target Audience, Target Market, Dashboard, Return On Investment, Value Propositions, Smart Goals, Business Strategy, Cross-Channel Marketing, Concision, Variance Analysis, Strategic Partnership, Data Collection, Strategic Decision-Making
中级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Competitive Analysis, Market Analysis, Competitive Intelligence, Market Research, Strategic Marketing, Go To Market Strategy, Case Studies, Market Intelligence, Marketing, Marketing Strategy and Techniques, Business Strategy, Analysis, Product Marketing, Promotional Strategies
初级 · 课程 · 1-4 周

您将获得的技能: Market Research, Business Research, Market Analysis, Business Requirements, Market Share, Business Analysis, Project Scoping, Requirements Elicitation, Project Documentation, Target Audience, Stakeholder Engagement, Market Trend, Data Capture, Record Keeping
初级 · 课程 · 1-4 周

John Wiley & Sons
您将获得的技能: Product Marketing, Go To Market Strategy, Technical Product Management, Value Propositions, Product Strategy, Product Management, Strategic Marketing, New Product Development, Storytelling, Product Knowledge, Marketing Planning, Product Promotion, Market Share, Product Improvement, Brand Strategy, User Feedback, Strategic Partnership, Market Analysis, Communication Strategies, Customer Analysis
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Sample Size Determination, Sampling (Statistics), Survey Creation, Quantitative Research, Research Design, Business Research, Data Collection, Statistical Methods, Statistics, Decision Making, Probability & Statistics
初级 · 课程 · 1-4 周

您将获得的技能: UI/UX Research, Usability Testing, Presentations, User Experience Design, User Research, Mobile Development, Data Ethics, User Centered Design, Research Design, Prototyping, Wireframing, Interviewing Skills, Information Privacy
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 焦点小组, 创建调查, 研究方法, 样本量的确定, 研究报告, 撰写报告, 调查, 招聘, 定性研究, 面试技巧, 研究, 促进讨论, 市场研究
中级 · 课程 · 1-4 周

您将获得的技能: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Business Risk Management, Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Risk Management, Team Performance Management, Competitive Analysis, Business Strategy, Data Analysis
中级 · 专项课程 · 3-6 个月

University of Virginia
您将获得的技能: 统计分析, A/B 测试, 客户分析, 消费者行为, 营销预算, 营销效果, 数据驱动决策, 战略营销, 营销分析, 营销策略, 预测分析, 投资回报, 品牌管理, 客户洞察, 回归分析, 资源分配
初级 · 课程 · 1-3 个月