市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

您将获得的技能: Competitive Analysis, Business Strategy, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Market Research, New Product Development, Innovation
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Marketing Effectiveness, Marketing Planning, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Budget Management, Performance Measurement, Digital Marketing
混合 · 课程 · 1-3 个月

您将获得的技能: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Business Metrics, Consumer Behaviour, Brand Strategy
混合 · 课程 · 1-3 个月

IE Business School
您将获得的技能: 竞争分析, 价值主张, 市场趋势, 产品战略, 目标市场, 市场分析, 产品营销, 消费者行为, 营销策略与技巧, 营销
初级 · 课程 · 1-4 周

Goldman Sachs
您将获得的技能: 产品开发, 产品测试, 创业, 市场调查, 物流, 市场分析, 商业开发, 创新, 焦点小组, 构思, 新产品开发, 产品设计
混合 · 课程 · 1-4 周

Unilever
您将获得的技能: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
初级 · 课程 · 1-4 周

University of Colorado System
您将获得的技能: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling
中级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 损益(P&L)管理, 营销分析, 品牌战略, 规划, 进入市场战略, 竞争分析, 营销策划, 营销策略与技巧, 目标市场, 产品营销, 市场分析, 业务规划, 营销预算, 营销策略, 案例研究
混合 · 课程 · 1-4 周

您将获得的技能: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies
中级 · 指导项目 · 不超过 2 小时

Fundação Instituto de Administração
您将获得的技能: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Marketing Management, Data Collection, Market Intelligence, Forecasting, Data Analysis, Strategic Decision-Making, Predictive Modeling, Analysis, Data-Driven Decision-Making, Marketing
初级 · 专项课程 · 3-6 个月

Queen Mary University of London
您将获得的技能: 回归分析, 定量研究, 统计分析, 探索性数据分析, 营销分析, 数字化营销, 市场调查, 投资回报, 数据质量, 数据清理, 分析, 相关性分析, 数据分析, 统计方法
初级 · 课程 · 1-4 周