内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

Fundação Instituto de Administração
您将获得的技能: 建立客户关系, 销售支持, 竞争情报, 企业战略, 案例研究, 销售流程, 销售开发, 客户参与, 产品规划, 销售策略, 冲突管理, 营销, 销售, 市场情报, 战略营销, 营销策划, 业务规划, 商业营销, 销售培训, 销售管理
中级 · 专项课程 · 3-6 个月

IESE Business School
您将获得的技能: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism, Content Creation, Crisis Management
初级 · 课程 · 1-4 周

您将获得的技能: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Quantitative Research, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Business Strategy, Business Acumen
混合 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Layout Design, Process Design, Design Elements And Principles, Workflow Management, Digital Design, Marketing Collateral, Graphic Design, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness
高级设置 · 指导项目 · 不超过 2 小时

University of Virginia
您将获得的技能: 企业战略, 竞争分析, 战略思维, 市场分析, 价值主张, 组织战略, 业务规划, 战略决策, 分析
初级 · 课程 · 1-4 周

您将获得的技能: Drive Engagement, Live Streaming, Social Media Marketing, Growth Strategies, Social Media Content, Social Media Strategy, Video Production, Content Strategy, Content Creation, Target Audience, Production Schedule, Scheduling
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement
中级 · 课程 · 1-4 周

您将获得的技能: Gemini, Google Workspace, Productivity Software, Generative AI, AI Enablement, AI Workflows, Prompt Engineering, Responsible AI, Operational Efficiency, Business Workflow Analysis, Human Factors, Complex Problem Solving
初级 · 课程 · 1-3 个月

LearnQuest
您将获得的技能: Persuasive Communication, Enterprise Sales, Stakeholder Communications, Global Marketing, Value Propositions, Milestones (Project Management)
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Multimedia, Canva (Software), Animations, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Graphic and Visual Design, Marketing
初级 · 指导项目 · 不超过 2 小时
IE Business School
您将获得的技能: 集思广益, 创意设计, 创造力, 品牌战略, 生产流程, 提案制定, 营销活动经理, 广告, 生产规划, 叙事, 广告活动, 价值主张, 摄影, 目标受众, 打造品牌, 演讲, 营销设计, 营销传播
初级 · 课程 · 1-3 个月

IBM
您将获得的技能: 原型设计, ChatGPT, 深度学习, 机器学习, 生成式人工智能, 人工智能和机器学习(AI/ML)
初级 · 课程 · 1-4 周