Brand Awareness

品牌意识是指消费者对某一特定品牌、其标识、形象、产品和价值的认可和熟悉程度。Coursera 的品牌意识目录教您如何在当今竞争激烈的市场中建立、衡量和管理强大的品牌影响力。您将学习如何制定战略性品牌战略、利用社交媒体和数字营销工具进行品牌推广、了解消费者行为及其如何影响品牌认知。此外,您还将发现衡量品牌知名度和美誉度的方法,并利用这些见解来提高品牌忠诚度和品牌资产。这项技能对于营销专业人士、企业领导者、企业家以及任何有兴趣通过有效的品牌管理推动业务增长的人来说都至关重要。
11凭据
68门课程

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  • 此角色有 US$53,900 工资中位数¹.

    描述:

    A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.

    此角色有 US$53,900 工资中位数¹.

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  • 此角色有 US$53,120 工资中位数¹.

    描述:

    A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.

    此角色有 US$53,120 工资中位数¹.

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“brand awareness” 的结果

  • 您将获得的技能: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Instagram, Facebook, Brand Awareness, Marketing, Content Marketing, Marketing Strategy and Techniques, Marketing Analytics, Web Analytics, Drive Engagement, Business

  • 状态:免费试用

    Automatic Data Processing, Inc. (ADP)

    您将获得的技能: Recruitment, Recruitment Strategies, Talent Acquisition, Drive Engagement, Brand Loyalty, Interviewing Skills, Brand Awareness, Employee Onboarding, Customer experience strategy (CX), Personalized Service, Relationship Building

  • 状态:免费试用

    您将获得的技能: Professional Networking, Interviewing Skills, Finance, Financial Services, Verbal Communication Skills, Financial Analysis, Case Studies, LinkedIn, Brand Awareness, Presentations, Storytelling, Banking, Non-Verbal Communication, Communication, Relationship Building, Value Propositions, Business Writing

  • 状态:新
    状态:预览

    您将获得的技能: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement

  • 您将获得的技能: Drive Engagement, Customer Engagement, Social Media Marketing, Social Media Content, Social Media, Social Media Strategy, Brand Awareness, Growth Strategies

  • Amazon Web Services

    您将获得的技能: 专业网络, 项目管理, 面试技巧, 亚马逊网络服务, 建立关系, 咨询, 分析, 领导力培养, 品牌意识, 积极倾听, 品牌管理, 业务关系管理

  • Coursera Project Network

    您将获得的技能: Marketing Materials, Marketing Collateral, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Social Media Content, Content Marketing, Sales Presentations, Promotional Materials, Branding, Marketing Communications, Digital Marketing, Entrepreneurship

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: 网络分析, 社交媒体战略, 在线广告, 推动参与, Instagram, 付费媒体, 消费者行为, 社交媒体营销, Facebook, 广告, 内容性能分析, 品牌意识, 数字广告, 目标受众, 广告活动, 社交媒体, 营销传播

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

  • 您将获得的技能: Logo Design, Graphic Design, Graphic and Visual Design Software, Design, Marketing Design, Brand Awareness, Social Media, Social Media Marketing, Photo Editing

  • 您将获得的技能: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Graphic and Visual Design, Graphic Design, Brand Awareness, Content Creation, Brand Loyalty, Content Marketing, Digital Marketing

  • 您将获得的技能: Canva (Software), Social Media Content, Social Media Marketing, Marketing Design, Social Media, Content Creation, Graphic Design, Creative Design, Brand Awareness, Color Theory, Marketing, Branding

是什么让您今天来到 Coursera?

主要合作伙伴

  • IE Business School
  • Tecnológico de Monterrey
  • University of Pennsylvania
  • GRAMMY GO
  • Kennesaw State University
  • Automatic Data Processing, Inc. (ADP)
  • EDUCBA
  • Fundação Instituto de Administração