营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

Coursera
您将获得的技能: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365
中级 · 指导项目 · 不超过 2 小时

LearnKartS
您将获得的技能: Adobe Firefly, Generative AI, Photo Editing, Multimedia, Prompt Engineering, Content Creation, ChatGPT, Marketing Materials, Digital Media Strategy, Video Editing, Logo Design, Automation, E-Commerce
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: 利益相关者的参与, 战略营销, 管理, 营销, 商业营销, 表演艺术, 增长战略, 企业管理, 筹资, 活动管理, 业务规划, 规划, 组织战略
初级 · 课程 · 1-3 个月

Simplilearn
您将获得的技能: Marketing Automation, AI Personalization, Marketing Analytics, Digital Marketing, Marketing Strategies, Marketing, Customer Analysis, Digital Advertising, Predictive Analytics, Image Analysis, Artificial Intelligence, Customer Engagement, ChatGPT, Search Engine Optimization, Automation, Visual Merchandising, Computer Vision
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 数据叙事, 探索性数据分析, 数据扫盲, 数据展示, 数据可视化软件, 仪表板, 高级分析, 提案制定, 可视化(计算机制图), 同行评审, 数据伦理, 透视表和图表, Tableau 软件, 数据映射, 数据分析, 故事板, 利益相关者分析, 交互式数据可视化, 数据可视化, Tree 地图
初级 · 专项课程 · 3-6 个月

您将获得的技能: Adobe Firefly, Adobe Express, Ideation, Adobe Acrobat, Presentations, Generative AI, Content Creation, Creative Thinking, Adobe Photoshop, Creativity, Prompt Engineering, Adobe Illustrator, Storytelling, Visual Design, Graphic Design, Design, Branding, Artificial Intelligence, Communication, Digital Marketing
初级 · 专项课程 · 1-3 个月

University of Virginia
您将获得的技能: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Salesforce, Salesforce Development, Systems Integration, Customer Relationship Management, Customer Relationship Management (CRM) Software, Data Integration, Contract Management, AI Enablement, Responsible AI, Web Services, Business Reporting, Data Ethics, Integration Testing, Artificial Intelligence, Application Programming Interface (API), Software Design Patterns, Security Controls, Customer Data Management, Analytics, Data Security
高级设置 · 专项课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 程序开发, Regulation and Legal Compliance, 合规管理, 合规培训, 企业战略, 个人身份信息, 合规报告, 合规审计, 监管合规, 遵守《健康保险便携性和责任法案》(HIPAA), 一般数据保护条例》(GDPR), 商业道德, 法律, 法律风险, 内部交流, 风险管理, 信息隐私, 治理 风险管理与合规, 医疗隐私, 监管要求
中级 · 专项课程 · 3-6 个月

Aptly
您将获得的技能: TikTok, Social Media Marketing, Business Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Brand Awareness, Driving engagement, Content Strategy, Branding, Customer Engagement
初级 · 课程 · 1-4 周

您将获得的技能: Sampling (Statistics), Descriptive Statistics, Statistical Hypothesis Testing, Data Analysis, Probability Distribution, Statistics, Data Science, Statistical Analysis, A/B Testing, Statistical Methods, Probability, Statistical Inference, Statistical Programming, Python Programming, Technical Communication
高级设置 · 课程 · 1-3 个月