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学生对 University of Illinois Urbana-Champaign 提供的 Applying Data Analytics in Marketing 的评价和反馈

4.6
187 个评分

课程概述

This course introduces students to marketing analytics as a data-driven approach to solving real-world marketing problems. It covers four key areas: causal analysis (identifying cause-and-effect in marketing interventions), predictive modeling and AI (forecasting customer behaviors using machine learning), social media analysis (extracting insights from online consumer interactions through text and network analysis), and consumer demand and preference analysis (estimating preferences, demand, and customer lifetime value). Students will gain hands-on experience using Python to analyze diverse data sources, apply advanced analytics techniques, and generate actionable insights to support strategic marketing decisions....

热门审阅

YC

Nov 26, 2020

This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course

YY

Nov 2, 2019

it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation

筛选依据:

1 - Applying Data Analytics in Marketing 的 25 个评论(共 42 个)

创建者 Soumen C

Oct 4, 2020

Expected lot more in-depth training. The course neither focuses on the technology side nor the theory. It is so superficial touching upon multiple items without getting into the details.

创建者 Yash C

Jul 7, 2020

If the peer reviews were done faster it would be better

创建者 Maria d L O B

Apr 18, 2021

Es un buen curso para aprender técnicas generales para análisis en el área de marketing sin embargo, considero que es un curso muy básico.

创建者 Betari A P

Sep 27, 2020

Its my first time using R so excited! And it's not only theory a lot of practice sample which is rarely found in other course! kudos for you

创建者 DUGYALA R R

May 6, 2024

Can you verify my peer assignment and give certificate as soon as possible,thank you

创建者 Yogi H C

Nov 27, 2020

This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course

创建者 Yasser C

Oct 11, 2020

This was one of my best courses on coursera it is a real amazing course plenty of knowledge and really deserve 5 stars

创建者 Juliane A S

May 21, 2020

Très bien pour apprendre à analyser les donnés et les utiliser dans la prise de décision pour le actions de marketing

创建者 Yseen.Moustafa Y

Nov 3, 2019

it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation

创建者 Sandeep S

Jan 4, 2021

Very informative. Good beginning to start the journey into analytics for marketers.

创建者 kutty k k

Aug 25, 2020

Very informative and nice presentation and interactive sessions.

创建者 SOUMODEEP N

Apr 4, 2025

Very much learning course, got to know about many things .

创建者 Devendra B

Jul 28, 2022

learn new things that don't know earlier

创建者 Le D L

Apr 29, 2020

Great content covered in this course

创建者 Simon J A H

Nov 15, 2020

Excellet Excellent Course

创建者 Dinara A

Oct 20, 2022

Good course, very clear

创建者 HARSHALI L G

Apr 8, 2025

Excellent Learnings

创建者 susmi b

Apr 2, 2021

Very good course

创建者 Suman D

Sep 29, 2019

Excellent Course

创建者 GILBERT A

Oct 23, 2019

Am enjoying it.

创建者 tabish t

Aug 8, 2022

verryyy good

创建者 SUMIT P

Apr 18, 2025

nice course

创建者 Ashutosh Z

May 1, 2025

excellent

创建者 Netai S

May 28, 2023

thank you

创建者 Abhinav S

Jun 19, 2020

Very good