Name: Applying Data Analytics in Marketing
Brand: University of Illinois Urbana-Champaign
Availability: OnlineOnly
Rating: 4.6 (42 reviews)

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4.6

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187 个评分

课程概述

This course introduces students to marketing analytics as a data-driven approach to solving real-world marketing problems. It covers four key areas: causal analysis (identifying cause-and-effect in marketing interventions), predictive modeling and AI (forecasting customer behaviors using machine learning), social media analysis (extracting insights from online consumer interactions through text and network analysis), and consumer demand and preference analysis (estimating preferences, demand, and customer lifetime value). Students will gain hands-on experience using Python to analyze diverse data sources, apply advanced analytics techniques, and generate actionable insights to support strategic marketing decisions....

26 - Applying Data Analytics in Marketing 的 42 个评论（共 42 个）

创建者 Debaleena D

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Aug 20, 2020

helpful

创建者 VINEET S

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Sep 18, 2024

great

创建者 Vidya V

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Apr 26, 2025

GOOD

创建者 Aparna P

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Apr 19, 2025

good

创建者 VINAY S

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Apr 7, 2025

good

创建者 ivalia r

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Apr 3, 2022

创建者 ADITYA J

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Apr 16, 2025

创建者 Baltha S

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Apr 18, 2025

good course to learn and gain knowledge

创建者 Bob S

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Jan 23, 2025

Wish there was more R

创建者 NISHANT P

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Sep 15, 2024

good

创建者王静

•

Jul 30, 2023

good

创建者 Martin H

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Mar 21, 2024

ok as an introduction

创建者 Yukitoshi I

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Oct 6, 2023

peer-review unfair. and No one will grade you. https://hua.dididi.sbs/learn/applying-data-analytics-business-in-marketing/peer/apJH2/text-analysis-peer-review-assignment/review/KkA27mKTEe6-8BKGJckWXQ