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学生对 Google 提供的 Assess for Success: Marketing Analytics and Measurement 的评价和反馈

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课程概述

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

热门审阅

RR

Oct 12, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

MS

Apr 7, 2023

This course is actually more than great and full of good information! thank you so much to all people who provided us with these valuable materials

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351 - Assess for Success: Marketing Analytics and Measurement 的 375 个评论（共 469 个）

创建者 Bianca B

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May 3, 2023

great

创建者 Oo K

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Mar 1, 2023

Great

创建者 Laima L

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Oct 21, 2022

Good

创建者 Nguyễn T H ( F H

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Oct 3, 2025

Good

创建者 VU V N

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Mar 13, 2025

good

创建者 Thomas A

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Jan 29, 2025

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创建者 Pranathi P

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Nov 27, 2024

Good

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Nov 23, 2024

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创建者 Phi T V

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Oct 16, 2024

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创建者 DAO D T

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Sep 14, 2024

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创建者 Phan H P

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Sep 14, 2024

Good

创建者 Phạm T M N

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Aug 31, 2024

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创建者 DOVEL P

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Jul 23, 2024

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创建者 BuridiSirisha

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Mar 19, 2024

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创建者 Eisa z m J

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Oct 25, 2023

good

创建者 Junalbert A

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May 28, 2023

Good

创建者 Trang D T T

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Apr 27, 2023

good

创建者 MESTOUR A

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Feb 28, 2023

Good

创建者 Ghefogha Y D

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Sep 22, 2022

Good

创建者 MOHAMMED S A A

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Aug 21, 2022

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创建者 CARLOS E D D S

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Aug 5, 2025

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创建者 Leelakumar B

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May 24, 2025

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创建者 KARINE D S B

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May 6, 2025

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创建者 Kieu T T T ( H

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Oct 3, 2024

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创建者 MARIA E D N P

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Jun 26, 2024

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