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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,602 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

TA

Mar 25, 2023

Has been a great experience!, this course has a lot of information that keeps your thoughts running and helps you to better understand our surrounding conditions in digital marketing.

筛选依据：

626 - Attract and Engage Customers with Digital Marketing 的 650 个评论（共 1,590 个）

创建者 Cornelius A P

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Apr 10, 2025

Terima kasih telah memberikan saya ilmu yang bermanfaat

创建者 Ghinika M

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Jul 25, 2023

Great course and very detailed. keep it up coursera !!!

创建者 Naseeb K

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Jul 12, 2023

Wow, had an exceptional experience growing with Google.

创建者 NORAH I S A N I S A

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Jun 14, 2023

I love it it is Full of interesting and new information

创建者 Mahsa

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Apr 6, 2023

it was great especially module 4 was interesting for me

创建者 Sihleisipho R

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Jul 23, 2024

Simple breakdown of SEO and SEM along with Display Ads

创建者 Kanchana S

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Sep 17, 2023

Its teaching about SEM and Google ads. Amazing. Thanks

创建者 Afshin S

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Jan 21, 2023

Amazing course with a great information and instructor

创建者 M A C

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Dec 8, 2022

Great Opportunity To Learn through the best Instructor

创建者 Hitesh S

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Nov 12, 2022

It was very useful and need Sincere effort to complete

创建者 Amitabh S

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Sep 4, 2022

Very information course created by Google and Coursera

创建者 Dano R L

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Jul 26, 2022

Increible curso, muy denso pero vale la pena cursarlo.

创建者 Ileana A

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Jun 22, 2022

Instructor is awesome. Content incredible useful!!!!!!

创建者 Yeni Z M V

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Mar 21, 2025

Un curso muy versatil y con una metodología dinámica.

创建者 Josue B G

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Sep 2, 2024

This course is great, I loved it, I've learned a lot!

创建者 NESTOR M

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Jul 24, 2024

Sensacional curso que explica paso a paso el proceso.

创建者 Abhishek M

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Feb 23, 2024

Very useful for stating a career in digital marketing

创建者 karthik k

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Jan 27, 2024

this is wonderful course and you gain huge knowledge

创建者 Ana M S A

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Oct 27, 2023

I love it. I am learning many things very interesting

创建者 Alexander V

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Mar 8, 2023

Agradecido con coursera por este valioso contenido...

创建者 Potrait D

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Nov 14, 2022

Excellent course... really enjoyed learning new stuff

创建者 Taras L

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Jul 20, 2022

Exallent course for starting digital marketing career

创建者 Cano T J J

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Oct 29, 2024

MUY BUEN CURSO Y UTIL PARA NUESTRA VIDA PROFESIONAL

创建者 Abraham M

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Dec 3, 2023

I really enjoyed the instructor's style of teaching!

创建者 Nursyahida

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Feb 14, 2023

very compact and helpful especially for new learner.