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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

4.8
7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据:

1551 - Attract and Engage Customers with Digital Marketing 的 1575 个评论(共 1,588 个)

创建者 Rosaura H

Oct 18, 2022

to be honest is toooo much bla bla bla ,more practice i need new job soon and with all this bla bla bla ,can't go not where YET.

创建者 vadana m

Jun 2, 2024

More information could have been added, the examples were very few which made it difficult to understand some topics in depth.

创建者 Nathan C

Nov 30, 2023

I wish there was more specific guidance concerning SEO. It seemed very general and not practicable without further research.

创建者 Neha A

Jul 15, 2025

The coach is encouragive and expressive, but not audible at many times. which makes us rewarch it many times.

创建者 Elizabeth C K

Sep 19, 2024

I think you should add videos guiding learners step by step on how to create google ads rather than images

创建者 Zamzam M M

Nov 22, 2022

is important course for everyone that want to work online thanks coursera for give me this opportunity

创建者 Mercy N

Dec 17, 2024

I felt like the instructor did not articulate the concepts clearly. I really struggled with this one.

创建者 bruno g

Aug 20, 2025

Las tareas tardan más de lo habitual en calificarse, lo que ralentiza el proceso

创建者 Sher a

Aug 8, 2024

this course were great to me because i have learn more and more thing from this.

创建者 Lipsa R

Sep 10, 2022

all over good but little bit problem to understand the activity and practical.

创建者 Owen S

Apr 15, 2024

The audio recording for this course was very weak and difficult to understand.

创建者 Tusavechico P

Sep 12, 2024

i need step by step and in action how to do things not just an explanation

创建者 mark s M

Feb 4, 2025

I thought there will be hands on tutorials on how to do SEM

创建者 ANALIA A V

May 26, 2025

no começo foi legal mas depois começou a ficar chatoooooo

创建者 RAHUL P

Aug 31, 2022

Course was really good. Few things were found repetitive.

创建者 Ahmed S

Aug 31, 2022

I think it needs about 20% improvment.

创建者 Natalie P

Jul 16, 2023

It was a lot of detailed info quick

创建者 Aum D

Jun 24, 2022

it was okay, not phenomenal.

创建者 Premkanth G M

Oct 4, 2022

I mean it was pretty long.

创建者 Adonis

Jan 28, 2023

Lack of practice

创建者 Ana F

Oct 28, 2025

a little boring

创建者 Raphael A

Oct 10, 2022

Great course

创建者 Kajopelaye-ola C

Sep 10, 2022

Great

创建者 prateek m

Mar 30, 2024

good

创建者 mohit b

Jan 14, 2023

Good