This comprehensive B2B Marketing training program will equip you with essential strategies, processes, and techniques to drive business growth and optimize outreach. You’ll learn to leverage multiple marketing channels, create impactful content, and align marketing efforts with business objectives to achieve measurable success.


您将学到什么
Drive conversions through targeted outreach & B2B marketing strategies
Identify target markets and optimize messaging
Utilize email, LinkedIn, and paid ads to drive multi-channel growth
Track performance, ROI and align sales efforts
您将获得的技能
要了解的详细信息

添加到您的领英档案
1 项作业
了解顶级公司的员工如何掌握热门技能

该课程共有2个模块
This B2B Marketing training program provides a comprehensive journey into strategies, processes, and techniques to enhance your marketing expertise. Start by exploring B2B fundamentals, including account-based marketing, content marketing, and social selling to drive conversions and build long-term business relationships. Advance to understanding business processes and objectives, identifying target markets, segmenting audiences, and crafting optimized messaging for better engagement and growth. Explore essential marketing channels like email, LinkedIn, paid ads, and directories. Develop strategies to effectively leverage each platform and maximize outreach impact. Finally, master B2B content creation and align lead generation with sales teams to boost ROI and streamline conversions. Perfect for marketers, sales professionals, and business leaders seeking to drive B2B success.
涵盖的内容
22个视频4篇阅读材料
This B2B Marketing training program provides a comprehensive journey into strategies, processes, and techniques to enhance your marketing expertise. Start by exploring B2B fundamentals, including account-based marketing, content marketing, and social selling to drive conversions and build long-term business relationships. Advance to understanding business processes and objectives, identifying target markets, segmenting audiences, and crafting optimized messaging for better engagement and growth. Explore essential marketing channels like email, LinkedIn, paid ads, and directories. Develop strategies to effectively leverage each platform and maximize outreach impact. Finally, master B2B content creation and align lead generation with sales teams to boost ROI and streamline conversions. Perfect for marketers, sales professionals, and business leaders seeking to drive B2B success.
涵盖的内容
1个作业
位教师

提供方
从 Marketing 浏览更多内容
- 状态:免费试用
Yonsei University
- 状态:预览
Coursera Instructor Network
- 状态:免费试用
Simplilearn
- 状态:预览
人们为什么选择 Coursera 来帮助自己实现职业发展




常见问题
A B2B marketing course teaches strategies and techniques for promoting products or services to other businesses. It covers key concepts like account-based marketing, content marketing, multi-channel outreach, and performance optimization to drive business growth.
The four main types of B2B marketing are:
Content Marketing – Creating valuable content to attract and engage businesses.
Email Marketing – Targeted email campaigns for lead generation.
Social Media Marketing – Using platforms like LinkedIn for outreach.
Paid Advertising – Online ads targeting decision-makers.
To become a B2B marketer, gain a solid understanding of marketing fundamentals, learn about B2B-specific strategies, and develop skills in areas like content creation, lead generation, and digital marketing. Consider taking a B2B marketing course and gaining practical experience.
更多问题
提供助学金,