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学生对 IE Business School 提供的 Storytelling in Branding and Content Marketing 的评价和反馈

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339 个评分

课程概述

Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention....

热门审阅

AK

Apr 30, 2020

I really appreciate the creative assignments given by course instructors and their way of teaching. A big shoutout to all the instructors!Thanks Prof. Pedro Cifuentes and Coursera!

SP

Sep 29, 2020

very great course! have always been in love with branding ,this was necessary to help me broading my strategic thinking towards brand and content marrketing.

筛选依据：

26 - Storytelling in Branding and Content Marketing 的 50 个评论（共 75 个）

创建者 Juan P M M

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Nov 30, 2020

Excelente Institución con profesores de alta calidad.

创建者 Tatiana V S C

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Jun 22, 2023

El curso es muy bueno en el contenido de Marketing.

创建者 Aniket P

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Jun 14, 2020

Fantastic course with lot of useful information

创建者 Course K

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Feb 2, 2025

It's a good course for learning storytelling.

创建者 Angelo S

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Oct 22, 2020

Amazing course, thanks for the opportunity

创建者 Helkia S T V N

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Jun 15, 2025

Maravilhoso! Aprendi muitas coisas novas.

创建者 Chamorro S D E

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Sep 21, 2024

Muy interesante y bonito de aprender

创建者 Reana J

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May 31, 2022

Good course with good explanation.

创建者 Shruti

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Jun 8, 2023

Loved the assignment in this one!

创建者 Malalarisoa R R

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Apr 12, 2021

Branding, Rebranding, Mood Board

创建者 Bui T T

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May 4, 2023

It's interesting and useful!

创建者 Batool A

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Aug 11, 2024

رائعة بكل المقاييس

创建者 Camila A R S

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Jul 5, 2021

¡Excelente curso!

创建者 Soyka M C

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May 24, 2022

Excelente curso

创建者 Jyoti S

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Mar 29, 2025

good training

创建者 MARYORI B F V

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Nov 16, 2022

good course!

创建者 Sergio S U M

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Sep 21, 2025

its great!

创建者 rocio d p

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Nov 21, 2024

buen curso

创建者 Mukul G

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Mar 29, 2025

VERY GOOD

创建者 Flor D M Q P

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Nov 15, 2024

muy bueno

创建者 Diana M M B

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Oct 3, 2024

Muy bueno

创建者 Said A M

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Jun 5, 2021

muy bueno

创建者 Jean P M A

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Mar 8, 2021

Excelete.

创建者 Chupayo Q M K M

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Nov 3, 2024

genial

创建者 Jose G Q B

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Nov 9, 2024

Buena