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学生对 IE Business School 提供的 Brand Identity and Strategy 的评价和反馈

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868 个评分

课程概述

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

热门审阅

KS

Aug 1, 2021

It was quite a wonderful course. As I was also doing a practical on the job assignment, it was very much useful. Kudos to the professors & Coursera!

KB

Feb 12, 2020

I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.

筛选依据：

176 - Brand Identity and Strategy 的 200 个评论（共 249 个）

创建者 Longishu L S

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Apr 15, 2023

Simply the Best!

创建者 Hernan D O

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May 7, 2020

Excelente curso!

创建者 Zhengyi X

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Jul 15, 2022

Really helpful!

创建者 Marina N N

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Nov 29, 2020

great and usful

创建者 mallika k

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Jul 19, 2020

amazing course!

创建者 Laura N V

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Aug 25, 2022

Muy buen curso

创建者 Jyoti S

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Mar 29, 2025

good training

创建者 Bainson B

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Sep 20, 2022

Great course

创建者 Kehinde D

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Oct 1, 2020

Great course.

创建者 André J Q R

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Feb 24, 2025

The best one

创建者 Alevtina B

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Oct 3, 2022

good course

创建者 Angie A A Y

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May 16, 2021

Good course

创建者 Developer C

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Dec 29, 2019

Very useful

创建者 Vinod T

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Nov 8, 2019

loved it :)

创建者 Akindamola A

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Jan 12, 2023

Exquisite.

创建者 WALTER R A C

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Jun 5, 2022

Awesome!!!

创建者 Deleted A

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Dec 14, 2020

Amazing!!

创建者 Monsura M

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Jun 27, 2020

excellent

创建者 Mery C Q T

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May 1, 2022

EXELLENT

创建者 Mirzeyeva N V q

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May 19, 2020

Thankss!

创建者 Phạm K

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Jun 24, 2022

so good

创建者 Gagandeep S

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Oct 6, 2020

Awesome

创建者 Maria P L P

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Aug 21, 2021

nice

创建者 Felipe C

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Mar 23, 2021

Top!

创建者 Donatella D

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Dec 18, 2020

TOP.