Name: Brand Management: Strategies for a Strong Brand
Brand: Coursera Instructor Network
Availability: OnlineOnly
Rating: 4.7 (38 reviews)

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学生对 Coursera Instructor Network 提供的 Brand Management: Strategies for a Strong Brand 的评价和反馈

4.7

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181 个评分

课程概述

In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding the multifaceted roles of brands becomes imperative for driving meaningful market impact. This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship. This course is designed for marketing professionals, brand managers, entrepreneurs, and anyone seeking to enhance their brand management skills and drive success in the competitive market. It caters to Learners who aim to grasp the significance of brands not only as valuable assets but also as influential entities shaping societal dynamics. There are no specific prerequisites for this course. A basic understanding of marketing principles and branding concepts will be helpful, but not mandatory. An open mind and curiosity about the broader societal impact of brands will enhance the learning experience....

26 - Brand Management: Strategies for a Strong Brand 的 38 个评论（共 38 个）

创建者 Shalini S

•

Apr 29, 2025

loved it!

创建者 Achyut V

•

Sep 22, 2025

Good

创建者 INDRAJITDEB S

•

Aug 28, 2024

Nice

创建者 DIKSHAJAIN2821@GMAIL C

•

Aug 20, 2024

Good

创建者 MUHRIZ M

•

Aug 20, 2024

Nice

创建者 Kopal G

•

Jun 11, 2025

it was an excellent course. great to learn from the mentor. everything was clearly explained in detail with examples. best short beginner course for the people who wants to study about branding and its management. I am happy to enroll for the same and gain its knowledge.